Research Library > Aprimo > Next Best Action in Customer Relationship Management

Next Best Action in Customer Relationship Management

Published By: Aprimo
Aprimo
Published:  Apr 09, 2012
Length:  17 pages

The key best practices for next best action in CRM are to align it with key business imperatives; deliver it through priority customer-interaction channels; inform targeted offers with trustworthy customer data; drive it from advanced analytics and rules; and use it to shape multichannel conversations with customers.



Tagsaprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy