Research Library > Bluekai > Get More Bang for your Marketing Bucks with Data Management Platforms

Get More Bang for your Marketing Bucks with Data Management Platforms

Published By: Bluekai
Bluekai
Published:  Aug 10, 2012
Length:  20 pages

How can you analyze ALL of your disparate first and third-party audience, campaign and performance data in one central place? How can a DMP power a 360 degree approach to audience data management and analysis to get more bang out of your marketing dollar?



Tagsdmp, data management platform, crm, analytics, audience targeting, predictive audience analytics, real-time campaign analytics, campaign performance, data center