Research Library > SAS > Improving ROI with Marketing Optimization

Improving ROI with Marketing Optimization

Published By: SAS
Published:  Mar 21, 2013
Length:  12 pages

The requirement to juggle multiple constraints and considerations is an inescapable part of the marketing equation. Marketing executives need a top-down, integrated marketing management approach that optimizes the value of all campaign activities. That’s exactly what marketing optimization does – it gives marketers the ability to plan and prioritize all customer interactions in a way that maximizes economic outcomes while balancing the capacity to deliver and the likelihood to respond.

Tagsoptimization, marketing, data, best practices