Research Library > Teradata > Creating an Integrated Marketing Management Environment on the Customer Experience

Creating an Integrated Marketing Management Environment on the Customer Experience

Published By: Teradata
Teradata
Published:  Jun 12, 2013
Length:  6 pages

This White Paper discusses how a balanced approach in an Integrated Marketing Management (IMM) environment can lead to creating more efficient marketing and an enhanced experience for consumers. Included are examples of how leading companies are currently satisfying the needs of both internal constituents and external customers.



Tagsintegrated marketing, integrated marketing management, customer experience, customer engagement