Research Library > CDW > Using IBM Social Media Analytics to Improve Your Business : A CDW Blog

Using IBM Social Media Analytics to Improve Your Business : A CDW Blog

Published By: CDW
CDW
Published:  Jul 11, 2013
Length:  6 pages

Social Media is an undeniable part of everyday life. With the pervasiveness of mobile devices, social media is available anywhere at pretty much any time.

By now, most organizations are listening to the different social media outlets for information relevant to them. Listening is a good starting point for deriving meaningful, actionable insights from social media, but it is not enough. Organizations need a way to move beyond listening so they can collaboratively solve business problems.

In early February, IBM announced the release of Social Media Analytics (SMA). SMA provides business users with advanced analytic capabilities and out-of-the-box dashboards and reports that are easily customizable.



Tagscdw, cdw blog, ibm social media, social media analytics, sma