Research Library > Oracle > 5 Tenants of Modern Marketing: Conversion

5 Tenants of Modern Marketing: Conversion

Published By: Oracle
Oracle
Published:  Jan 21, 2014
Length:  3 pages

Because the majority of B2B buying decisions are made before a sales person even gets involved, the role of marketing has changed. This evolution in buying behavior demands a radical shift in how companies are aligning marketing and sales to maximize conversion rates.



Tagsconversion, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle