Research Library > IBM > Mobile: The New Marketing Frontier

Mobile: The New Marketing Frontier

Published By: IBM
IBM
Published:  Aug 14, 2014
Length:  10 pages

Consumers are leveraging innovative and richly functional mobile devices to become connected and empowered like never before, reshaping the consumer/marketer relationship and raising the stakes for marketers to utilize the mobile channel to engage shoppers and drive revenue.



Tagsibm, mobile, marketing, consumer, marketer, mobile channel, revenue