Research Library > CradlePoint > Trends in Pop-up Retail

Trends in Pop-up Retail

Published By: CradlePoint
Published:  Sep 04, 2014
Length:  13 pages

Once considered experimental merchandising for adventurous retailers and cash-strapped entrepreneurs, pop-up stores have become an established national phenomenon and a legitimate means of testing product, generating buzz, building brand awareness, and driving sales for big-name retailers and ambitious upstarts alike. Growth in mobile broadband technology is expanding the possibilities for a diverse array of applications in mobile pop-up. Furthermore, the “fly-by-night” qualities that might have characterized early pop-ups have now been supplanted by dependable, secure infrastructure solutions that put temporary retail locations on par with their more permanent counterparts. Download the whitepaper to learn more!

Tagspop-up stores, secure infrastructure solutions, mobile pop-up, cradlepoint