Research Library > Brightcove > B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends-North America

B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends-North America

Published By: Brightcove
Brightcove
Published:  Sep 17, 2014
Length:  23 pages

Greetings Content Marketers,

We have good news to report! B2B content marketers in North America are making strides: 42% consider
themselves effective, up from 36% last year.

Even though we’ve made great strides, the industry is clearly still in the early adoption phase. However, some
marketers are seeing substantial success. Read on to find out what a best-in-class content marketer does
differently and delve into many other findings as well.



Tagscontent marketing, content marketing tactics, documented content strategy, b2b trends