Research Library > Adobe > Mix Optimization Takes Over Planning

Mix Optimization Takes Over Planning

Published By: Adobe
Adobe
Published:  Nov 05, 2014
Length:  10 pages

The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why itís important for marketers to transition to a marketing optimization platform and provides key steps that will help enable the transition.

Read the Forrester report to see why: 

  • Lengthy planning cycles are becoming a thing of the past
  • Adaptive processes are replacing traditional planning
  • Combining data collection, analysis, and media buying is now a possibility



Tagsmix optimization, marketing platform, planning cycles, data collection