Research Library > SAS > How Marketing Operations Management Can Propel Your Customer Intelligence Solutions

How Marketing Operations Management Can Propel Your Customer Intelligence Solutions

Published By: SAS
SAS
Published:  Nov 10, 2014
Length:  18 pages

In August 2013, SAS commissioned Forrester Consulting to conduct a Total Economic ImpactTM (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying SAS Marketing Operations Management, a component of SAS Customer Intelligence Solutions. Download this whitepaper to see the results of this study and to be provided with a framework to evaluate the potential financial impact of SAS Marketing Operations Management on your organizations.



Tagssas, economic impact, customer intelligence, marketing operations management, tei framework, tei methodology