Research Library > Dell EMC > A Powerful New Foundation for Creating Customer Campaigns (Merkle case study)

A Powerful New Foundation for Creating Customer Campaigns (Merkle case study)

Published By: Dell EMC
Dell EMC
Published:  Oct 08, 2015
Length:  4 pages

Merkle needed a scalable, cost-effective way to capture and analyze large amounts of structured and unstructured consumer data for use in developing better marketing campaigns for clients.

Download this white paper to learn how the company deployed a Dell and Hadoop cluster based on Dell and Intel technologies to support a new big data insight solution that gives clients a unified view of customer data.

Intel Inside. Powerful Data Center Outside.

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