Research Library > Oracle Marketing Cloud > Account-Based Marketing: The Next Generation of B2B Marketing Automation

Account-Based Marketing: The Next Generation of B2B Marketing Automation

Published By: Oracle Marketing Cloud
Oracle Marketing Cloud
Published:  Oct 06, 2017
Length:  2 pages

Account-Based Marketing (ABM) is one of the truest ways to align your sales and marketing operations to drive holistic account interactions that yield higher returns. According to the Alterra Group, 84% of marketers find that ABM provides significant benefits for retaining and expanding existing client relationships, while 97% say that it delivers a higher ROI than other marketing methods.

Download this brief to discover how ABM can help guide sales strategies, improve prospecting, and increase conversions.



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