Research Library > Mintigo > What You're Missing With Your Lead Scoring Model

What You're Missing With Your Lead Scoring Model

Published By: Mintigo
Mintigo
Published:  Nov 20, 2017
Length:  4 pages

Lead scoring models were put in place to prioritize leads for follow-up, nurture and marketing investment. However, with guesswork and data coming from disparate sources, traditional lead scoring has a host of limitations. In today’s competitive landscape, organizations needs to embrace more advanced and reliable scoring models to succeed.

Read this ebook to learn 4 reasons why traditional lead scoring is not adequate, and why scoring with AI is necessary.



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