Research Library > Mintigo > 7 Steps of an Intelligent ABM Process

7 Steps of an Intelligent ABM Process

Published By: Mintigo
Mintigo
Published:  Nov 20, 2017
Length:  28 pages

What is ABM and why is it so cool? Rarely do new trends catch the attention of marketers with the velocity and intensity of Account Based Marketing (ABM). So what is ABM and how should marketing and sales executives strategically evaluate an ABM program for their organization?

The definition of ABM is: The systematic process to use data and
intelligence to discover, identify, segment, target, engage and win business.



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