Research Library > HERE Technologies > The Marketers’ Guide to Buying Location Data

The Marketers’ Guide to Buying Location Data

Published By: HERE Technologies
HERE Technologies
Published:  Mar 11, 2019
Length:  12 pages

Audience segmentation is key to any marketing strategy. Without it, a brand is flying blind – wasting spend and resources.

However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before.

As one of the world’s leading location platforms in 2018, HERE shares insights and solutions to buying location data for better audience segmentation.



Tagslocation data, ad tech, location targeting