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Published By: Group M_IBM Q4'19     Published Date: Sep 27, 2019
Brands are seeing tremendous disruption in the areas of retail, consumer goods, and travel/ hospitality. To stay on pace with the changing needs and demands of these industries, you need to compete and thrive in new ways. Cognitive Enterprise is data-enabled, cloud-powered, transformational business. It doesn't see silos. It uses data to inform the next best step to improve processes spanning all areas of the business, including customer experience.
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Group M_IBM Q4'19
Published By: Group M_IBM Q4'19     Published Date: Sep 27, 2019
Brands are seeing tremendous disruption in the areas of retail, consumer goods, and travel/ hospitality. To stay on pace with the changing needs and demands of these industries, you need to compete and thrive in new ways. Cognitive Enterprise is data-enabled, cloud-powered, transformational business that breaks through organizational silos.
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Group M_IBM Q4'19
Published By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
This eBook will present some of the key ingredients in the secret sauce for successful customer loyalty and customer retention marketing. It presents five marketing strategies to drive engagement with a long-term perspective. Drawing on the latest engagement marketing technologies, these insights are supplemented by cases from Selligent Marketing Cloud clients, top brands that are at the forefront of creating and sustaining customer loyalty.
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Selligent Marketing Cloud
Published By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
Everybody in marketing is chasing today’s consumers as they hop from channel to channel on their digitally empowered customer journeys. Some marketers are more successful than others. Brands with integrated omnichannel touchpoints can let customers start researching a product on their laptop, receive related advertising on social, ask questions on chat, make the purchase on their phone, and pick up the product at their nearest store.
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Selligent Marketing Cloud
Published By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
Here’s the reality for retail marketers today: personalization is no longer an option. It’s the key to keeping your customers engaged – and spending. Brands that get it right stand to gain a lot. Those who don’t, lose. Consider some of the major retailers that have failed in recent years.
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Selligent Marketing Cloud
Published By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
Right now, consumers are driving two seemingly opposing trends: Accenture calls the first trend ‘From Me to We.’ As people grasp the importance of sustainable living, they are shifting from a purely selfish focus (give me what I want) towards actively pushing brands to become more responsible for their global footprint and the health of our planet (support the ideals we believe in).1
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Selligent Marketing Cloud
Published By: KPMG     Published Date: Jun 06, 2019
Traditional strategies for driving sales are no longer enough. Brands that only connect with customers on a transactional basis are losing out to more innovative brands that create a richer experience for customers. Read this story to find out: • how we developed a digital strategy to restore growth to an iconic sporting brand • how data can drive a dynamic connection with customers and create new opportunities for growth • key principles for developing your own digital strategy.
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KPMG
Published By: KPMG     Published Date: Jul 31, 2019
The ability to make the right connections and walk in-step with people’s lifestyles, needs and desires has real currency in the unpredictable world of 2019. Find out the remarkable stories of brands that are not only becoming better acquainted with customers, but are delighting and surprising with zealous innovation. Read this report to discover: • how organisations can drive growth using employee and customer experience strategies • the key characteristics of organisations doing this successfully • the ‘Six Pillars’ framework for customer experience excellence • real-world insights from global CX leaders
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KPMG
Published By: InMoment     Published Date: Oct 14, 2019
In today’s experience economy, a simple request for feedback on a receipt is not enough to accurately determine your guests’ needs. Guests need to be presented with the option to share feedback at the right time for them—whenever, wherever, and however they want to. At the same time, the volume of feedback requests and the length of surveys often result in survey fatigue and other negative emotions in guests. This is just one of the complex issues restaurant brands find themselves facing today. Others include: • How do I understand the experience every individual guest has with my brand? • How do I communicate with them in a way that they’re more likely to give feedback? • How can I demonstrate awareness of the guests’ situations and acknowledge their needs?
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InMoment
Published By: Shell     Published Date: May 28, 2019
You may see recommendations for universal tractor transmission oil, anti-wear hydraulic oil, zinc free hydraulic oil, TO-4 transmission drive train oil, and more. These varying recommendations can leave one confused and asking, “Is there one hydraulic oil I could use in all of my mobile equipment?” This is a question our technical team is asked frequently; after all, hydraulic systems perform similar duties, and some components, like pumps and valves, can be common across different OEM brands.
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Shell
Published By: MuleSoft     Published Date: Apr 15, 2019
eCommerce offers consumers new ways to interact with traditional retailers, resulting in changed consumer preferences – 63% of customers today would switch brands for a better connected experience, and 75% want personalized offers based on purchase history. Traditional retailers need to consider how to build a new digital retail platform strategy within their business models to engage with consumers and help maintain their competitive edge. Read this whitepaper to learn: A 4-step strategy for retailers to build a retail digital platform strategy with APIs. The role APIs can play in optimizing consumer journey personalization and creating new revenue channels. How a leading fast food company created a unified consumer experience by adopting a platform-based business model.
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MuleSoft
Published By: Adobe     Published Date: Sep 23, 2019
To achieve personalization at scale, brands need to develop a better understanding of each customer they interact with, and that’s all about combining all the data they collect from every available source into a single cohesive customer view. There is no way they can handle this task or manage all this data manually, which is why data management platforms (DMPs) rose to prominence. Today, companies are looking to build on this single customer view with a real-time understanding of their audience across every digital channel, marking the next phase on the maturity ramp for DMPs.
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Data is a company’s most valuable asset. Just look at Forbes’ World’s Most Value Brands list. No longer is a company’s worth evaluated by its tangible assets — data has changed all of that. Every business today relies on data. The ability to filter through volumes of data to capture true insights is critical to gaining a competitive advantage. Companies aspiring to deliver the best possible customer experiences must be able to unify different types of information, including behavioral, transactional , and operational data
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Across every industry, many of the world's best and fastest-growing brands are using Adobe Experience Manager to deliver personalised content accurately and on time. Why should the target audience care? 86% of buyers will pay more for a better customer experience. What’s more, customer experience will overtake price and product as the key brand differentiator among consumers by 2020. Supporting Concepts: With Adobe Experience Manager, high levels of customer experience personalization, workflow efficiency, and data analysis are no longer cost- and resource-prohibitive dreams for only the biggest players. Brands featured include Silicon Labs, Morningstar, Swisscom, Raiffeisen, Hyatt, Nissan, Sony, SAS, Informatica, Jefferson Health.
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Amazing customer experiences are like magic—they make us feel uniquely understood and important, and they often happen when we least expect them. Once the domain of B2C brands, B2B brands are becoming Experience Makers, too. As study after study has shown, the consumer experiences of everyday life are now becoming the standard by which B2B experiences are judged.
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Customer experience is the new management battleground. You know it better than anyone. Most customer experience best practices center on the value businesses need to bring to customers. But what role do customer needs play in creating an enterprise plan of attack? Get the full scoop. Plus, learn how experience managers at companies like Guitar Center, Nestle, and PETCO keep their brands thriving and competitive. Read CMO Club Solution Guide: Customer Experience Essentials.
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Adobe
Published By: ExpertVoice     Published Date: Sep 25, 2019
For the second year, we asked 500 panelists their feelings and perceptions regarding the state of brickand- mortar retail. The results may surprise you. Our research found that, although sales associates are generally viewed neutrally, specific sectors such as consumer electronics stores and momand- pop shops have a positive perception. Consumers seek out sales associates who are educated and able to help them make an informed purchase. Our results also confirmed prior reporting1 into the growing fluidity between e-commerce and traditional retail. More than 75 percent of our panelists reported frequently browsing online, then purchasing the product in-store. Sales associates who are educated about the products in their store are more likely to sell more. Brands that ensure that their sales teams have the proper product knowledge maximize the likelihood that consumers will purchase from them.
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ExpertVoice
Published By: ExpertVoice     Published Date: Sep 25, 2019
When Q4 rolls around, people start hanging Christmas lights, planning family gettogethers, stocking up on booze for said family get-togethers — and buying gifts. It’s true, the last quarter of the year is great for sipping eggnog, but it’s also when big and small businesses alike make or break their revenue goals, often making 20-30 percent of their annual sales, according to the National Retail Federation. With the average holiday shopper purchasing 16 gifts during the season, wintertime is salestime. We’ve compiled the 10 things brands and retailers can do to boost revenue during the holiday season — and keep customers coming back for more.
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ExpertVoice
Published By: Marketo     Published Date: Sep 03, 2019
From a consumer perspective, the best brands are those that weave themselves into their customers’ lives—becoming a part of their identity. These brands are present all the time without obvious detection or being seen as a distraction. They don’t just show up to demand something—Buy Now! Start Today! Click Here!—but they don’t wait on the sidelines either. So what makes these brands so successful? Instead of being seen as overbearing, these brands are successful because they are listening and responding to customers' wants and needs. They effectively practice omni-channel marketing—marketing that seeks to provide a seamless customer experience, regardless of channel or device. Download this ebook to learn about the benefits of an advanced omni-channel marketing strategy, including how to: understand your customer journey align your organizational structure to support your omni-channel strategy coordinate your channels choose the right tools
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Marketo
Published By: Neolane, Inc.     Published Date: Sep 17, 2010
With more than three decades in the hotel marketplace, Grupo Posadas operates more than 104 hotels and 19,042 rooms in 50 beach and city destinations in Mexico, Brazil, Argentina and Chile. It's brands include AQUA, Fiesta Americana Grand, Fiesta Americana, Lat 19°, Caesar Park and Caesar Business, making Posadas the leading Mexican hotel operator in Latin America. Posadas selected Neolane's enterprise marketing software to improve segmentation and deliver consistent, personalized customer communications across e-mail and direct mail channels, while streamlining campaign management within its loyalty programs.
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neolane, grupo posadas, segmentation, loyalty, email, direct marketing, customer communications, loyalty
    
Neolane, Inc.
Published By: Seamless Social     Published Date: Mar 13, 2013
Seamless Social helps client organizations build brands, and generate leads and revenues online.
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Seamless Social
Published By: Wheelhouse Enterprises     Published Date: Jul 14, 2010
Quickly see differences between brands like Avaya, Mitel, Cisco, ShoreTel, 8x8, Panasonic, etc and compare over 94 phone systems by 52 brands for small to big business. Our latest Spring 2010 edition of the chart also compares PBX and Business VoIP systems side by side so you can make an educated comparison of your options. This analysis is prepared in an easy to use Excel spreadsheet so you can edit and add information to suit your analysis and presentation needs.
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compare, compare business products, wheelhouse, avaya, mitel, cisco, shoretel, 8x8
    
Wheelhouse Enterprises
Published By: IFS     Published Date: Jan 18, 2019
To ensure loyalty and win new customers, leading brands are focusing on the quality of their customer care to stay ahead. This eBook will explain how you can: -Upgrade your support centers to deliver omni-channel customer care. -Introduce self-service and AI without sacrificing the human touch. -Deploy technology to empower support agents to go beyond transactional service and deliver personalized, proactive service. This eBook looks at the barriers which prevent companies delivering omni-channel service and then examines the process and technology changes required to overcome them.
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IFS
Published By: SAP     Published Date: Oct 22, 2018
The Future of Customer Experience: Five Essential Trends is part of a series examining life and business in the 21st Century. SAP Center for Business Insight worked with more than a dozen industry experts to answer these and other questions, uncovering five trends that will determine the customer experience over the next decade. This report examines each of these trends and offers recommendations for how brands should respond now to prepare.
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customer experience & engagement, digital transformation, sap
    
SAP
Published By: HERE Technologies     Published Date: Jan 16, 2019
Audience segmentation is key for successful ad campaigns. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE Technologies shares insights and solutions to buying location data for better audience segmentation. Find out about the challenges and questions to ask when buying location data and download the Buyers Guide for Marketers.
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location data, ad tech, location targeting
    
HERE Technologies
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