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Published By: Lookout     Published Date: Mar 28, 2018
Mobile devices have rapidly become ground zero for a wide spectrum of risk that includes malicious targeted attacks on devices and network connections, a range of malware families, non-compliant apps that leak data, and vulnerabilities in device operating systems or apps. Read the four mobile security insights CISOs must know to prepare for a strategic conversation with the CEO and board about reducing mobile risks and the business value associated with fast remediation of mobile security incidents.
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Lookout
Published By: Iterable     Published Date: Sep 07, 2018
Since the term “omni-channel” was first coined by the Harvard Business Review in 2011, some marketing technology vendors claimed that they could provide businesses with this holy grail of brand ubiquity. Unfortunately, most of these early claims were false starts where vendors over-promised and under-delivered. The good news is that a select number of solutions have caught up with all the promises and can now turn them into action. In this guide, we explain why the conversation around omni-channel marketing has changed and how you can transform your marketing strategy to leverage this new, powerful technology. We’ll give you a heads up on the roadblocks you’ll encounter on your journey to achieving omni-channel relevance and the benefits you’ll gain once you reach your destination. No highfalutin jargon, no talking in circles and no nonsense. Just practical advice on how to create a superb customer experience.
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Iterable
Published By: Qualtrics     Published Date: Oct 04, 2018
Advertising is a high-risk game. Done well, ads break through the noise, spark conversations about your brand, drive demand, and boost sales. Done poorly, ads bury your messages, damage your brand image, fail to generate revenue, and waste budget on expensive campaigns that fail to deliver. With so much on the line, getting your ads right is crucial. How do you ensure success? Ad testing. As the name implies, ad testing is validating your ad with your target audience prior to launch. You can test individual portions of your ad, like messaging, headlines, visuals or calls to action, or even initial reactions to early ad concepts. Ad testing gives you the following benefits: • Predict the effect on purchase intent • Make informed go or no-go decisions on a specific ad launch • Understand how your brand is perceived • Get the highest ROI from your ad spend Ad testing is one of the best ways to protect your advertising budget and maximize the chances of landing the right messaging with you
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Qualtrics
Published By: Uberall     Published Date: Oct 08, 2018
Research shows that today’s in-store purchases tend to begin and end online. Even ready-tobuy consumers research online for nearby stores, go in-store to buy, and often leave a review about their experience. In turn, those reviews influence the purchasing decisions of your future customers. This makes it crucial for businesses to have a voice in those conversations, monitoring and responding to reviews and comments.
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customer, store, consumer, business, read-to-buy, local marketing, reputation management
    
Uberall
Published By: StrongMail     Published Date: Sep 08, 2010
With more than 500 million active users, Facebook can be an extremely effective channel for engaging customers around your brand. However, before you rush out to build a fan page, you need to first understand the best way to interact with them based on conversations about your brand that are already happening on the social web.
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strongmail, email, facebook, channel, social networking
    
StrongMail
Published By: Freshdesk     Published Date: Aug 15, 2016
When 76% of consumers say they view customer service as the true test of how much a company values them, you have to make sure that your strategy, and tool, are top notch. Here's a collection of best practices, drawn from our conversations with customers, to help you improve your agents' productivity and win customer love. In this whitepaper, we detail how you can - Provide your agents with complete context by pulling data from your third party systems into your helpdesk - Reduce ticket volume and help customers help themselves by setting up a knowledge base - Automatically assign tickets to the right team with ease thus reducing your agent's workload and many more!
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Freshdesk
Published By: Freshdesk     Published Date: Aug 15, 2016
While email is perfect for one-to-one communication, it doesn't work half as well for managing many-to-many conversations like a helpdesk would. When businesses use email to support customers, they leave room for conversations to get lost, ignored or forgotten. Not to mention, the lack of accountability and metrics to gauge the process and figure out what's working and what's not working. In this whitepaper, we discuss, for those businesses, the advantages a helpdesk has over email and lay out just how easy it can be to win customer love.
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Freshdesk
Published By: Commvault     Published Date: Jul 06, 2016
Data conversations continue to change as all businesses are trying to figure out today's reality of the move to the cloud, anywhere/anytime computing, and the explosive growth of data. These trends have drastically reshaped the IT industry and data management forever. With continued market innovations in storage, cloud, and hyper-converged infrastructures, there are six key modern IT needs that are increasingly the focus of CIO and technology leaders.
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commvault, modern data protection, data security, storage, cloud, hyper converged infrastructures, access and collaboration, new recovery mandates, virtualization, networking, security
    
Commvault
Published By: Cisco Spark     Published Date: Jun 22, 2017
The most successful businesses are greater than the sum of their parts. When individuals work together well, they fill in each other's blind spots and build on each other's great ideas. These conversations ultimately help teams be more productive, reduce time-to-market and come up with more innovative ideas. But if your teams are spread across different offices, or working from home, can you create the same collaborative magic? Web-based collaboration tools claim to break down the collaboration barriers that distance can build. Everyone agrees they can reduce the time and cost of travel. And yes, these tools can stream your colleagues' voices, facial expressions, and slide decks into your meeting room, so you can get a clearer picture of verbal and behavioral signals. But if you're researching collaboration platforms, you'll hear skepticism, too. Naysayers declare that: People won’t participate because they’re afraid of digital change. You just can’t trust the security of collaborati
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Cisco Spark
Published By: SAP     Published Date: May 22, 2012
Business intelligence technology must meet the demands of tomorrow's "digital natives"; integrate seamlessly with cloud data and platforms; align people, conversations, and data with business strategy; and make the most of the infrastructures we have today.
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sap, business intelligence, business analytics, technology
    
SAP
Published By: Infor     Published Date: Jan 03, 2011
Taking full advantage of each customer interaction has become a strategic imperative. And customer-oriented companies in a wide range of industries must focus on developing a contact center that drives effective, consistent customer interactions and builds long-term customer loyalty. In this white paper, learn how leading organizations empower the contact center.
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infor, customer interaction, contact center, customer loyalty, roi
    
Infor
Published By: Infor     Published Date: Jan 06, 2011
Taking full advantage of each customer interaction has become a strategic imperative. And customer-oriented companies in a wide range of industries must focus on developing a contact center that drives effective, consistent customer interactions and builds long-term customer loyalty. In this white paper, learn how leading organizations empower the contact center.
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infor, customer interaction, contact center, customer loyalty, roi
    
Infor
Published By: Oracle     Published Date: Aug 08, 2013
Today’s consumers expect better. They expect better service, better products and better communication with companies. But to have a single, seamless conversation with every customer across multiple channels, companies can no longer rely on outdated contact centers.
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contact centre, crm, oracle, channels
    
Oracle
Published By: Oracle     Published Date: Aug 08, 2013
Social media is transforming customer care and should be considered a strategic vehicle for delivering excellent customer experiences. A majority of social conversations are ‘noise’, however, there are topics that are relevant to different parts of the organization. When the topic is customer-service-related, most organizations are ill-equipped to deliver the level of support needed resulting in a splintered, disjointed customer experience. Get your free copy of “Customer Care in a Social World” whitepaper where you will learn: • Three qualifications needed for a social-enabled contact center • To identify the stage of social-enablement for your contact center
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customer care, social world, oracle, crm, social media
    
Oracle
Published By: Oracle     Published Date: Aug 15, 2013
Today’s consumers expect better. They expect better service, better products and better communication with companies. But to have a single, seamless conversation with every customer across multiple channels, companies can no longer rely on outdated contact centers.
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contact centre, crm, oracle, channels
    
Oracle
Published By: Oracle     Published Date: Aug 15, 2013
Social media is transforming customer care and should be considered a strategic vehicle for delivering excellent customer experiences. A majority of social conversations are ‘noise’, however, there are topics that are relevant to different parts of the organization. When the topic is customer-service-related, most organizations are ill-equipped to deliver the level of support needed resulting in a splintered, disjointed customer experience. Get your free copy of “Customer Care in a Social World” whitepaper where you will learn: • Three qualifications needed for a social-enabled contact center • To identify the stage of social-enablement for your contact center
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customer care, social world, oracle, crm, social media
    
Oracle
Published By: Adobe     Published Date: May 22, 2014
An Adobe report into building sustainable, one-to-one customer dialogues across any channel.
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adobe, single marketing view, one-to-one customer dialogues, cross-channel conversations, adobe campaign
    
Adobe
Published By: IBM APAC     Published Date: Aug 25, 2017
There is a tectonic shift in the way we work. We expect the same kind of intuitive, tactile experience with our workplace technology that we now take for granted with our smartphones, tablets and gaming systems. We expect our devices to talk to each other and update automatically. Virtual meetings should be as easy to set up as a video chat, and whatever we need to do our jobs should be as easy to tailor as a streaming music or video application.
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personal profile, news and alerts, conversation recall, system updates, productivity tips
    
IBM APAC
Published By: Dell & Microsoft     Published Date: Aug 14, 2013
Cloud computing no longer is simply the most dominant topic of conversation among the IT community and its business stakeholders: It is now a gigantic marketplace that is reshaping how IT services are provided and, more important, is helping organizations become more agile, responsive and efficient.
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private cloud, cloud computing, agile, responsive, efficient
    
Dell & Microsoft
Published By: Dell EMC     Published Date: Nov 02, 2015
If you are considering Hybrid Cloud, tune in to this revealing conversation with EMC’s Chad Sakac and Wikibon Analysts, Dave Vallente and Stu Miniman.
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emc, wikibon, analysis, virtualization, cloud, hybrid, data center
    
Dell EMC
Published By: IBM UK&Ireland     Published Date: Nov 14, 2017
The key to order management success is to recognize that the product alone is no longer what is being sold, but the entire purchase experience from the point of view of the customer. Each retail task is a challenge that brings the customer and their needs to the center of the conversation. With the help of IBM Order Management and Watson Order Optimizer, your company can address the key challenges of optimizing inventory and minimizing cost-to-serve while delivering omni-channel services that satisfy your customers.
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success management, optimization, watson order optimizer, customer success, omni channel, ibm
    
IBM UK&Ireland
Published By: CEB     Published Date: Nov 06, 2013
Talent is an increasingly critical differentiator of corporate performance and poses one of the most significant barriers to growth. CEB research finds that boards at top-performing companies are twice as likely to have a deep understanding of talent issues as boards at lower-performing competitors. However, most boards lack sufficient understanding of key talent issues facing the companies they oversee, particularly because the data and analysis they receive provide limited insight. This whitepaper outlines the critical talent conversations every board should have and shows how industry leaders are broadening their understanding of talent issues and assurance about critical talent risks by expanding the perimeter of talent issues they monitor beyond executive leadership and reshaping conversations on executive performance evaluation and succession.
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talent risks, talent issues, talent management, development roi
    
CEB
Published By: CEB     Published Date: Dec 09, 2013
This guide is designed to break down the complex challenge of mitigating third-party corruption risk into manageable components. Based on hundreds of member conversations and extensive research, we believe that successful companies conduct third party due diligence in five key phases.
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corruption risk, managing risk, compliance, risk, anticorruption, third-party corruption
    
CEB
Published By: Brainshark     Published Date: Dec 08, 2015
Sales conversations are happening every day. Are YOUR reps ready? This exclusive eBook provides tips and ideas for improving sales readiness across your organization.
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sales enablement, sales readiness, sales training, sales force strategies, sales best practices, sales training secrets
    
Brainshark
Published By: BI WORLDWIDE     Published Date: Dec 22, 2014
The current loyalty program environment is challenging but rife with opportunity. Many poorly designed programs are driving loyalty fatigue and mercenary loyalty. However, there are more loyalty memberships than ever before and those companies that are successful in driving engagement and true loyalty are experiencing significant returns. The programs that “get it right” and earn genuine loyalty don’t just repurpose an old tactical model or copy the competition – they are unique and create or reinforce differentiation in the marketplace. Learn how to design a loyalty program that focuses on the entire lifecycle of a customer.
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customer loyalty, loyalty program, customer engagement, brand loyalty, brand advocacy, channel engagement, channel incentives, channel loyalty, customer incentive programs, customer loyalty program, customer marketing
    
BI WORLDWIDE
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