digital persona

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Published By: Mimecast     Published Date: Jan 19, 2018
Any digital device or application can be a vector for a cyberattack, but email is an especially acute problem for many organizations. As individuals or members of organizations, most people rely on email to communicate with colleagues, whether in the next cubicle or across the globe. For many in the business world, 24/7 access to email is routine, and often required. Instant, ubiquitous and inexpensive communication gives us quick access to others in our business and personal lives, but gives criminals easy and direct access to us as well.
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phishing, email threats, cyberattack, email protection
    
Mimecast
Published By: SAS     Published Date: Jan 17, 2018
The digital marketplace presents new challenges for marketers, yet provides the perfect canvas for creating personalized, relevant communications and developing deep relationships with customers based on ongoing interactions. This paper explores what customer “moments of truth” mean, and how understanding those moments of truth along the customer journey enables marketers to deliver the personalized, real-time responses that customers crave. You’ll also learn best practices on how customer experience optimization and digital marketing optimization can help marketers capitalize on moments of truth.
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SAS
Published By: Oracle     Published Date: Sep 05, 2014
CMOs face a major dilemma: While 75% of CEOs want marketing to become more ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate and lead their companies into the digital age. Read how the Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower Modern Marketing teams to deliver personalized customer experiences across each channel.
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roi, marketing, cmo, resources, modern, cloud, digital age, resources
    
Oracle
Published By: Adobe     Published Date: Nov 07, 2013
Key findings and strategic opportunities for the year ahead
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adobe, digital marketing, marketing optimization, optimization budget, marketing budget, incentivized business, adopting testing processes, improving testing processes
    
Adobe
Published By: Pega     Published Date: Apr 04, 2016
In today’s “always on” digital world every point of engagement with a customer—from a service call to a marketing email—is a critical moment for retail banks where the customer relationship is put to the test over and over again. And while in most cases banks are delivering satisfactory customer service to their clients, they are missing key opportunities to provide deeper personalization. With nearly one in four consumers saying they would start looking for a new bank if they received poor customer service, banks need to evolve with their customers and always be looking at innovative ways to communicate and service them more efficiently. Download this research study and get a deeper understanding of the challenges facing today’s banks and the technology solutions they must embrace to keep pace with consumer demands.
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Pega
Published By: Pega     Published Date: May 24, 2016
In today’s “always on” digital world every point of engagement with a customer—from a service call to a marketing email—is a critical moment for retail banks where the customer relationship is put to the test over and over again. And while in most cases banks are delivering satisfactory customer service to their clients, they are missing key opportunities to provide deeper personalization. With nearly one in four consumers saying they would start looking for a new bank if they received poor customer service, banks need to evolve with their customers and always be looking at innovative ways to communicate and service them more efficiently. Download this research study and get a deeper understanding of the challenges facing today’s banks and the technology solutions they must embrace to keep pace with consumer demands.
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Pega
Published By: IBM APAC     Published Date: May 18, 2017
In the age of digital transformation and hybrid cloud, business expectations for seamless, personalized, always-on service run high. Technological advances such as cognitive capabilities and automation are blurring business distinctions and empowering competitors to emerge from any industry and geography. Staying ahead requires a willingness to change course and embrace constant reinvention.
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saas, service, technology
    
IBM APAC
Published By: Adobe     Published Date: Feb 03, 2015
The 2015 Digital Trends report, published by Econsultancy in partnership with Adobe explores different new digital trends such as customer experience, CX and content marketing, data-driven business, targeting and personalisation, mobile, cross-channel marketing and content optimisation.
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digital trends, marketing digital and ecommerce trends, customer experience, content marketing, targeting and personalisation, mobile trends, marketing and content optimisation
    
Adobe
Published By: Adobe     Published Date: Nov 11, 2015
This paper reveals the seven trends impacting how digital marketers create, manage, deliver, and optimise their digital assets.
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7 trends in digital asset use, create content, manage content, delivery content, omptimise content, customer experience, marketing channel, customer interaction
    
Adobe
Published By: Adobe     Published Date: Nov 11, 2015
This paper reveals the seven trends impacting how digital marketers create, manage, deliver, and optimise their digital assets.
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7 trends in digital asset use, create content, manage content, delivery content, omptimise content, customer experience, marketing channel, customer interaction
    
Adobe
Published By: Adobe     Published Date: Nov 11, 2015
This paper reveals the seven trends impacting how digital marketers create, manage, deliver, and optimise their digital assets.
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7 trends in digital asset use, create content, manage content, delivery content, omptimise content, customer experience, marketing channel, customer interaction
    
Adobe
Published By: Oracle Commerce Cloud     Published Date: Sep 06, 2017
"The success of your digital strategy requires bridging the gap between your core capabilities and what customers want. Watch this on demand webcast with Forrester’s Vice President and Principal Analyst, Ted Schadler, Michael Fasosin, Chief Strategy Officer, Spindrift & DigitasLBi OSG, and Oracle to learn: - Key trends in consumer online shopping behavior - How to develop a successful digital experience technology strategy and roadmap - The essential components of a modern digital experience platform - How to achieve quick-wins and long term investments simultaneously You will also see a short demonstration of how Oracle's CX Cloud solutions deliver personalized, unified experiences across channels. "
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Oracle Commerce Cloud
Published By: Sitecore     Published Date: Mar 27, 2017
In a digital era where 74% of online consumers get frustrated with websites when content appears that has nothing to do with their interests, it’s time for marketers to think differently about how they personalize the shopping experience, and we’ll show you how. Download now!
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Sitecore
Published By: Q2 eBanking     Published Date: Jul 30, 2017
This report is intended to serve as a guide to an effective digital banking conversion/change management plan. From your initial kickoff meeting to post-launch, you’ll learn about the key components required for success. The framework is the result of interviews with Q2 personnel who have been personally involved in thousands of hours of digital banking conversions, across hundreds of FIs, with every major core banking system on the market over the course of the past twenty years.
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Q2 eBanking
Published By: Cisco     Published Date: Apr 20, 2016
Note: Part two of Karen Walker’s blog series continues her insights about Digital Transformation and spotlights how Cisco’s Marketing and Communications team is using technology to transform their function. Excerpt: Today’s marketers are delivering more and more content digitally, but to be effective that digital content can’t just be generic reference material. Rather, effective content must be relevant, timely, and personalized. And its goal should be to create a dialogue with the customer. This is no easy task. It requires investing in marketing technologies that help deliver personalized content with speed and agility. For modern marketers, technology opens the door to new revenue pipelines. Digital platforms and applications combined with data and analytics augment our go-to-market model.
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cisco, digital, marketing, technology, mobile, marketing strategy
    
Cisco
Published By: Oracle     Published Date: May 05, 2017
I commerciali vendono. I clienti acquistano. Il digital irrompe. Al giorno d’oggi, ogni persona del business deve gestire l’impatto della digital disruption.
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Oracle
Published By: Oracle     Published Date: May 05, 2017
Alla yrkesverksamma personer måste idag hantera digital disruption. Kunderna har ett oöverträffat urval, de förväntar sig ytterst personanpassade upplevelser tillsammans med en alltmer avancerad inköpsväg, och väljer de företag som kan erbjuda ett relevant värde i varje steg.
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Oracle
Published By: Oracle     Published Date: May 05, 2017
Los comerciales venden. Los clientes compran. Lo digital transforma. En el entorno actual de los negocios, cada persona debe saber gestionar el impacto de la “disrupción digital”.
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Oracle
Published By: Monetate     Published Date: Sep 30, 2014
Personalization. It’s about the hottest topic out there for digital marketers. If you’re going to do it, though, you need to know with which customers you should start your personalization efforts. Which means you need to know which of your customers are most valuable—not always an easy task. This white paper will teach you how to identify your most valuable customers, create a personalized experience for them, optimize that experience, and begin the process again with another customer segment. Also included are three real-life examples of companies that found their most valuable customers, focused on personalizing their relationships with them, and drove additional business, increased customer loyalty and improved customer retention.
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personalization, customer retention, customer loyalty, digital marketers
    
Monetate
Published By: VMware AirWatch     Published Date: Jul 19, 2017
Anytime, anywhere access to work is now a basic need for the modern workforce. Whether remote, in the field or in the office, workers are no longer physically connected to your network or data center. Today’s employees work in a digital workspace that features virtualized laptops, desktop and workstations; a variety of personal systems and smart devices that may be part of BYOD programs and a diverse app ecosystem with desktop, remote, mobile, SaaS and Universal apps. In this mobile-cloud world, new and unpredictable forms of malicious software continue to evolve. Traditional network security, perimeter protection and firewalls are no longer enough to combat these new threats to the corporate IT infrastructure and company data integrity.
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VMware AirWatch
Published By: Progress     Published Date: Oct 09, 2017
Get a step ahead, armed with strategies for an optimized, ever-improving plan to drive bottom-line impact using personalization. There are many ways to put your company’s data to work and by far, personalization is one of the most exciting and effective. Just look at online giants such as Google, Netflix or Amazon, and you’ll find living proof that data is a resource that helps build a digital empire. Download this guide to get a step ahead of the competition, armed with strategies for an optimized, ever-improving plan to drive bottom-line impact using personalization.
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Progress
Published By: New Voice Media     Published Date: Jul 24, 2017
Da Kunden heute zunehmend digital vernetzt und Big Data auf dem Vormarsch sind, wird ein herausragender und personalisierter Kundenservice immer wichtiger. Der Kundenservice ist das entscheidende Alleinstellungsmerkmal, das den größten Einfluss auf Kundenentscheidungen und somit Ihren Umsatz hat.
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salesforce, cloud-kontakt-center-software, • plattform für den internen vertrieb
    
New Voice Media
Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
Today’s Chief Marketing Officer is tasked with many demands, made even more challenging with the ever-evolving digital domain. Their biggest challenge? Leveraging personalization to demonstrate and drive clear ROI to the executive team. Download this report from Argyle Executive Forum to see how leading CMOs weigh in on other challenges, including how they can skillfully decipher, understand, and leverage the abundance of available data to engage with customers.
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Oracle Marketing Cloud
Published By: Adobe     Published Date: Nov 06, 2012
Adobe has released the 2012 Digital Marketing Optimisation Survey Results, which focuses on the key areas where digital marketers need to excel in order to ensure success: personalisation, social media, mobile, and customer experience.
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adobe, digital marketing, optimization, optimisation, web content management, customer experience
    
Adobe
Published By: SAP SME     Published Date: Nov 02, 2017
Las expectativas del consumidor estan cambiando y los modelos de negocio tambien deberían hacerlo. En la era del consumidor digital, IDC asegura que solo aquellas empresas que puedan interactuar con cada consumidor individualmente –para construir relaciones a largo plazo que sean personales y auténticas– sobrevivirán y prosperarán.
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SAP SME
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