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Published By: Oracle + Dyn     Published Date: Jun 29, 2017
DDoS attacks increase by over 100% year over year. What’s scarier is that 82% of enterprises described DDoS attacks as crippling to their business. In order to have a secure disaster recovery plan and overcome these increasingly sophisticated threats you need a highly resilient and scalable DNS infrastructure. Download this quick guide and learn: Common types of DDoS attacks and which layers of your infrastructure are most at risk How to geographically isolate attacks and mitigate latency when you have multiple endpoints How to get the best before, during and after attack protection Get the guide!
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Oracle + Dyn
Published By: Oracle + Dyn     Published Date: Jun 29, 2017
Global DNS performance and availability are critical to business continuity, security and end-user experience. With online applications, content, data and services often scattered across the internet and housed in your own DCs, your CDN or in your cloud instances; it’s more important than ever to have a robust, redundant DNS solution making sure your assets get delivered as quickly and reliably as possible. This whitepaper reviews the business advantages of implementing a high availability DNS architecture using redundant DNS services. You will learn: The critical role DNS plays in the user experience The failure and outage risks of relying on a single DNS solution The major resiliency and performance differences between unicast vs anycast addressing Criteria for evaluating a managed DNS service provider Download Now!
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Oracle + Dyn
Published By: Oracle + Dyn     Published Date: Jun 29, 2017
Every user’s first interaction with your website begins with a series of DNS queries. The Domain Name System or DNS is a distributed internet database that maps human-readable names to IP addresses, ensuring users reach the correct online asset (website, application, etc) efficiently. Knowing the complexities and best practices of this layer of your online infrastructure will help your organization build redundancy, improve end-user performance and establish a top notch DR plan. Download this guide to DNS top terms and actionable concepts including: Anycast vs. Unicast networks CNAME DDoS and Hijacking Load Balancing and GSLB
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Oracle + Dyn
Published By: Symantec     Published Date: Dec 13, 2017
By 2021, cyber attacks are expected to cause $6 trillion in damages worldwide. To combat, spending is predicted to hit $1 trillion between 2017 and 2021. Attackers benefit from an infinite amount of time and tactics at their disposal, as they work to get around the typical static network and endpoint defenses organizations put in place. Deception can complement endpoint and network defenses, adding dynamic security mechanisms that can be customized for every environment to take the attacker’s advantage away. While endpoint and network security protects you from being compromised, deception mitigates the effects of a compromise by detecting it early and identifying the attacker intent which helps coordinate a faster and better response. Read this white paper to find out more.
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deception, endpoint, network, security, protection, breach, attack, symantec
    
Symantec
Published By: SundaySky     Published Date: Mar 06, 2018
Cox Communications has been a SundaySky customer for five years, running personalized video ad programs through traditional video publisher channels. At the end of 2016, Cox Communications expanded that program to Facebook to see if greater levels of personalization and performance could be achieved by combining the dynamic capabilities of SmartVideo technology with the reach of the Facebook ads platform. The program targets recent Cox website visitors on Facebook and delivers them a relevant video ad with offers related to products and services they had viewed on Cox.com. The program leverages SundaySky’s SmartVideo platform to achieve Cox’s online revenue goals of maximizing the number of revenue-generating orders on its website while also lowering the cost per acquisition (CPA) as the program optimizes.
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SundaySky
Published By: TrendKite     Published Date: Apr 25, 2018
Sometimes a perfect storm comes together to signal a radical shift or rebirth of an industry. But it’s not enough to say public relations is in flux or rapidly changing. It’s more impactful to discuss the evolution of the change, understand the potential gaps, and be early to capitalize on opportunities created by these gaps. The path for change in the PR industry has been tumultuous. And understandably so. The irrationality of basing performance on vanity metrics is so ingrained in the profession that the left-brain, rational piece has been pushed aside. This has created a culture of estimating based on vanity metrics like AVE (ad value equivalency), leading to a dynamic where the C-suite craves that WSJ or TechCrunch story, yet doesn’t believe PR’s reporting on the value of that coverage. When everyone in the marketing stack is crunching numbers and showing real, tangible value, PR is holding onto air. Why keep setting the profession up for failure by perpetuating the cycle of abstr
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ave, trendkite, marketing
    
TrendKite
Published By: Gyro     Published Date: Apr 17, 2018
Influencing the five-plus decision-makers responsible for a major business-to-business purchase decision can feel like an impossibility. B2B Marketing, in conjunction with leading full-service global B2B agency gyro, set out to find the truths about today’s group dynamics.
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Gyro
Published By: TIBCO Software APAC     Published Date: Aug 13, 2018
The combination of legislation, market dynamics, and increasingly sophisticated risk management strategies requires you to be proactive in detecting risks like fraud quicker and more effectively. Dynamic detection systems need to adapt to evolving compliance regulations, scale to deal with growing transaction volumes, detect sophisticated risk specific patterns, and reduce false-positives. TIBCO's Risk Management Accelerator uses a combination of predictive analytics, streaming analytics, and business process management to deliver a powerful and cost-effective system for detecting anomalies. Download this solution brief to learn more.
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TIBCO Software APAC
Published By: Iterable     Published Date: Sep 07, 2018
Email marketing continues to be the best digital channel for ROI, so delivering dynamic, personalized messaging to the inboxes of your customers is of the utmost importance. In fact, for 77 percent of consumers, email is the preferred messaging channel, dwarfing demand for SMS, push notifications and social media communications. When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting their campaigns. A¬er all, if they’re on top, then they must be doing everything right...right? To glean best practices, we analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to auto parts and pet supplies, but all have the single goal of getting their users to go from inbox to checkout. We note what companies are doing across the board, as well as what spec
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Iterable
Published By: Oracle + Dyn     Published Date: Jun 27, 2017
"DNS Speed and reliability are fundamental to the performance of your website and essential to the growth of your business. In order to overcome outages and ensure digital success it’s important to evaluate your DNS infrastructure and determine which configuration is best for your IT environment at this layer. Discover how you can use Secondary or Multi-DNS architecture to promote business continuity, and optimal DNS resolution performance. Download this Technical Brief on Secondary/Multi-DNS patterns and learn: • How multi-DNS patterns can significantly improve security, reliability, and performance of your infrastructure • The advantages and limitations of Primary-Secondary, Hidden Master and Primary-Primary configurations • The best use cases for implementing a supplemental or secondary DNS service Learn more! "
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Oracle + Dyn
Published By: Oracle + Dyn     Published Date: Jun 27, 2017
"DDoS attacks increase by over 100% year over year. What’s scarier is that 82% of enterprises described DDoS attacks as crippling to their business. In order to have a secure disaster recovery plan and overcome these increasingly sophisticated threats you need a highly resilient and scalable DNS infrastructure. Download this quick guide and learn: • Common types of DDoS attacks and which layers of your infrastructure are most at risk • How to geographically isolate attacks and mitigate latency when you have multiple endpoints • How to get the best before, during and after attack protection Get the guide! "
Tags : 
    
Oracle + Dyn
Published By: Oracle + Dyn     Published Date: Jun 27, 2017
"Global DNS performance and availability are critical to business continuity, security and end-user experience. With online applications, content, data and services often scattered across the internet and housed in your own DCs, your CDN or in your cloud instances; it’s more important than ever to have a robust, redundant DNS solution making sure your assets get delivered as quickly and reliably as possible. This whitepaper reviews the business advantages of implementing a high availability DNS architecture using redundant DNS services. You will learn: • The critical role DNS plays in the user experience • The failure and outage risks of relying on a single DNS solution • The major resiliency and performance differences between unicast vs anycast addressing • Criteria for evaluating a managed DNS service provider Download Now! "
Tags : 
    
Oracle + Dyn
Published By: Oracle + Dyn     Published Date: Jun 27, 2017
"Every user’s first interaction with your website begins with a series of DNS queries. The Domain Name System or DNS is a distributed internet database that maps human-readable names to IP addresses, ensuring users reach the correct online asset (website, application, etc) efficiently. Knowing the complexities and best practices of this layer of your online infrastructure will help your organization build redundancy, improve end-user performance and establish a top notch DR plan. Download this guide to DNS top terms and actionable concepts including: • Anycast vs. Unicast networks • CNAME • DDoS and Hijacking • Load Balancing and GSLB Learn more! "
Tags : 
    
Oracle + Dyn
Published By: Oracle + Dyn     Published Date: Jun 29, 2017
DNS has recently been dubbed by Gartner Research as “mission-critical” infrastructure and as such, who you select for a DNS provider can have a significant impact on the functionality and performance of your online assets. To help with your research, download this DNS evaluation guide. You will learn the most important functions of a robust DNS provider including: Advanced traffic steering from failover to GSLB capabilities Rapid record propagation time Secondary DNS support Security expertise Keep your brand safe and your user-experience top notch by choosing the best provider for your business. Learn more now!
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Oracle + Dyn
Published By: TeamQuest     Published Date: Sep 04, 2014
You don’t have to be a superhero to be a CFO, but it would help. The rapidly changing pace and dynamics of today’s business environment is placing fresh pressures on all director-level executives, but none more than the CFO who now has virtually equal responsibility for then success of the company as the CEO but without quite the same glory.
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risk management, corporate management, operational partnerships
    
TeamQuest
Published By: Monotype     Published Date: Aug 24, 2016
The world of digital advertising is changing—HTML5 has replaced Flash as the industry standard for digital ads. Find out how this change benefits your workflow, branding, and—most importantly—your customers. In this eBook, you’ll learn what HTML5 is and how it differs from Flash, how you can use HTML5 to make better ads, and why you need to get on board with HTML5 now.
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digital advertising, html5, flash, monotype, web fonts, internet marketing, targeting, branding, end of flash, user experience, marketing best practices, banner ads, marketing, emerging marketing, display advertising, design, creative, responsive ads, dynamic ads, mobile ads
    
Monotype
Published By: Palo Alto Networks     Published Date: Nov 15, 2017
In today’s complex network environments, applications, infrastructure and threats are dynamic. As such, relying upon various, single-purpose security devices that don’t integrate with each other results in dangerous security gaps. These devices are poorly coordinated and unable to provide comprehensive security and threat prevention. To protect against today’s advanced attacks requires a natively integrated, next-generation approach to security – an approach that can keep up with the latest application and infrastructure trends and recognize and stop today’s most advanced threats.
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firewall, optimization, network, environments, applications, infrastructure, security, palo alto
    
Palo Alto Networks
Published By: AppSense     Published Date: Oct 06, 2011
Research carried out with readers of The Register tells us that virtualisation has permeated into the consciousness of the mainstream IT user and buyer community. However, as we move from x86 server to desktop virtualisation we find varying levels of understanding. 'Desktop virtualisation' can be taken to mean client partitioning, 'traditional' Windows Terminal or Citrix-based thin client activity or virtual desktop infrastructure (VDI).
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freeform dynamics, technology, user virtualization, devic-centric computing, data, virtualization, cloud computing, infrastructure
    
AppSense
Published By: AdRoll     Published Date: Dec 01, 2017
Last year, we found the vast majority of marketers are familiar with running programmatic campaigns. So when we surveyed over 1,300 marketers from Europe and North America this year, we shifted our focus and dove deeper into how they're thinking about the latest performance strategies across every stage of the marketing funnel. You will learn: • Why 57% of marketers are changing their attribution model this year • Why almost 40% of marketers spend a majority of their budgets on measurement alone • Why 69% of marketers are using dynamic email based on user behaviour • And more! See how you compare!
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performance, marketing, professionals, channels, industry, advertising
    
AdRoll
Published By: Dynatrace     Published Date: Apr 16, 2018
While enterprises are modernizing their applications and moving to DevOps to avoid digital disruption… - 91% of executives think their business will be disrupted by digital technologies in the next 12 months. - 97% of executives say that becoming a digital organization is important to their future. - 87% of companies think that digital transformation is a competitive opportunity. - 76% of CEOs are looking to invest in or acquire new technologies to manage disruption.
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Dynatrace
Published By: Dynatrace     Published Date: Apr 16, 2018
Based on a global survey of 800 CIOs, this report examines the challenges organizations face when working within complex, cloud-centric ecosystems. Technology is at the heart of every organization today. Now more than ever, society expects the services we use to be innovative and faultless, prompting the creation of hyper-complex IT ecosystems. Relying on physical databases and third-party cloud service providers, businesses are finding it increasingly difficult to monitor application performance, ensure positive experiences, and succeed in this new environment.
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Dynatrace
Published By: Dynatrace     Published Date: Apr 16, 2018
Application performance management (APM) is an IT discipline that continues to evolve as new technologies appear. The new wave of microservices architecture and containerization has led to what is referred to as cloud-native development, and this approach has one of the fastest adoption rates of any new technology we have witnessed. With cloud-native environments there is the need to monitor and manage these new types of applications, but the challenge is that they are quite different from traditional monolithic systems. This report delves into what the differences are, how these affect how they are monitored, and how a new generation of vendors have stepped up and introduced novel solutions to meet these challenges. We also examine the incumbent leaders in the APM market that have transformed their solutions to expand and cover cloud-native environments.
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Dynatrace
Published By: Dynatrace     Published Date: Apr 16, 2018
Internet-of-things (IoT) is increasing in excitement across all industries as they look to provide innovation in their product and services, and monitor risks and costs in their business operations. But IoT is not a single technology. It is an ecosystem of human and non-human touchpoints that span across multiple technologies. This creates a dynamic and complex environment that is difficult to see and manage in scope. The traditional monitoring approach of watching dashboards, responding to alerts, and manually analyzing doesn’t work anymore. Today’s hyper-dynamic, highly distributed IoT application environments have become way too complex and move too quickly. The volume, velocity, and variety of information is simply more than humans can keep up with using traditional tools.
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Dynatrace
Published By: Oracle OMC     Published Date: Nov 30, 2017
Today’s consumers are demanding: they have become more unforgiving of a poor customer experience and expect interactions on their desktop and mobile devices to be responsive, intuitive, and easy to use. Marketers understand that delivering the most relevant experience is the key to gaining continued satisfaction and loyalty from their digital consumers. Oftentimes, however, when it comes to marketing to consumers there are two dynamics. On one hand you have what consumers say they want out of a customer experience. On the other hand, there is what they actually receive. What they want are experiences that are personalized, contextually relevant, and consistent— regardless of online or offline channel or lifecycle stage. What they too often get, however, are experiences that are disconnected, not contextually relevant, and inconsistent across channels and lifecycle stages.
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Oracle OMC
Published By: BMC ESM     Published Date: Aug 20, 2009
There is a natural progression from reactive to proactive, and ultimately predictive technology, and this progression corresponds to the maturity level of your IT organization and the tools you leverage.
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bmc, predictive technology, tools, it tools, itil, predictive intelligence, dynamic thresholding
    
BMC ESM
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