marketing

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Published By: Dell EMC & Intel     Published Date: Mar 16, 2018
A fundamental people-process-technology transformation enables businesses to remain competitive in today’s innovation economy. Initiatives such as advanced security, fraud detection services, connected consumer Internet of Things (IoT) devices, augmented or virtual reality experience, machine and deep learning, and cognitively enabled applications drive superior business outcomes such as predictive marketing and maintenance. Superior business outcomes require businesses to consider IT a core competency. For IT, an agile, elastic, and scalable IT infrastructure forms the crucial underpinning for a superior service delivery model. The more up to date the infrastructure, the more capable it is of supporting the scale and complexity of a changing application landscape. Current-generation applications must be supplemented and eventually supplanted with next-generation (also known as cloud-native) applications — each with very different infrastructure requirements. Keeping infrastructure up
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Dell EMC & Intel
Published By: Adobe Systems, Inc.     Published Date: May 17, 2011
Building an online marketing strategy to drive campaign effectiveness and business success. This paper highlights the ingredients involved in a successful MCM strategy and introduces how the next-generation online marketing platform can help achieve your MCM goals.
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adobe, multichannel customer engagement, online marketing strategy, mcm, multichannel marketing, campaign effectiveness, wcm, cmo
    
Adobe Systems, Inc.
Published By: Adobe Systems, Inc.     Published Date: May 17, 2011
This paper highlights the advances in closed-loop marketing that enable measurement and optimization of digital marketing efforts. It also describes the challenges that CMOs face when pursuing digital marketing strategies and how next-generation WCM solutions help CMOs overcome those challenges.
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adobe, cmo, digital marketing, organization transformation, chief marketing officer, customer experience management, wcm, multichannel pipeline growth, cmis
    
Adobe Systems, Inc.
Published By: Zebra     Published Date: Oct 12, 2011
Using Zebra printers, The Bargain! Shop (TB!S), was able to reduce their price marketing costs between 25% and 40% as well as increase work efficiency. Read this case study to find out more about TB!S and what Zebra can do for you and your business today!
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zebra industry solutions, barcode industry solutions, barcode business solutions, bar code industry solutions, bar code business solutions, rfid industry solutions, rfid business solutions, rfid industry solutions, rfid business solutions
    
Zebra
Published By: First Data     Published Date: Apr 25, 2013
Traditional direct mail campaigns often deliver anemic response rates and direct mail campaigns sweetened with discounts don’t fare much better. Poor results combined with escalating printing and mailing costs and changing consumer expectations means that businesses must find more effective ways to get consumers’ attention.
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direct mail, gift cards, prepaid incentive, coupon, call to action, incentive cards, direct marketing, customer experience, lead generation, customer engagement, foot traffic, grand opening, customer data, consumer behavior, relationship marketing, loyalty program, direct response, mailing list, card activation, shopping patterns
    
First Data
Published By: Acxiom Corporation     Published Date: Mar 12, 2014
In July 2013 Acxiom commissioned Forrester Consulting to evaluate how companies use the data they collect from their customers to make better decisions on their marketing campaigns by gauging their experiences and attitudes around their use of and future vision for using customer data across multiple marketing channels. In order to understand this topic, we conducted interviews with 11 executives representing a range of roles and perspectives, including consumer packaged goods companies, financial services organizations, and agencies.
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acxiom, forrester, data, marketing, marketing campaigns, cross channel, customer data, market research, targeting, data analytics, life cycle management
    
Acxiom Corporation
Published By: Acxiom Corporation     Published Date: Mar 12, 2014
If you are responsible for online advertising, this report is going to change the way you look at your banner ads forever. It did for us. But, step one on the road to this transformation was deciding exactly what to measure. Download this whitepaper to learn about a new measurement approach that proves banner ads boost offline sales.
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acxiom, marketing, measurement, banner ads, display advertising, targeting, marketing campaigns, marketing analytics, data analytics, online engagement
    
Acxiom Corporation
Published By: Akamai Technologies     Published Date: Aug 17, 2017
Make your app experiences count by focusing on your core competency — your awesome app and killer content — and enlist a trusted partner who can: Accelerate Content Optimize Images Gain insight into real-user activity Download now to learn more!
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app, akamai, content, marketing
    
Akamai Technologies
Published By: Kaon     Published Date: Feb 01, 2012
As complex product companies look to build sales opps they're using mobile platforms (iPads and Smartphones) to demo products anywhere, anytime. But the question is, who's developing the dynamic content that's exciting prospects and accelerating sales?As complex product companies look to build sales opps they're using mobile platforms (iPads and Smartphones) to demo products anywhere, anytime. But the question is, who's developing the dynamic content that's exciting prospects and accelerating sales?
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cmo, ipad, 3d products, virtual products, interactive products, mobility, sales, marketing, demonstrations, meeting, tablets, smartphone, products, interactive, trade shows, remote meeting, laptop, touch-screen, iphone, events
    
Kaon
Published By: Kaon     Published Date: Feb 01, 2012
Obtaining products for sales and marketing demonstrations can be tough, especially with large, complex and expensive. Learn how CMOs are overcoming such issues with virtual 3D product demonstration that look and behave like the actual product.
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cmo, ipad, 3d products, virtual products, interactive products, mobility, sales, marketing, demonstrations, meeting, tablets, smartphone, products, interactive, trade shows, remote meeting, laptop, touch-screen, iphone, events
    
Kaon
Published By: Kaon     Published Date: Feb 01, 2012
CMOs know that a consistent and concise product story is critical to maintaining a product's market position. Learn why they're turning to virtual product demonstrations to tell a convincing cross channel story that accelerate sales.
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cmo, ipad, 3d products, virtual products, interactive products, mobility, sales, marketing, demonstrations, meeting, tablets, smartphone, products, interactive, trade shows, remote meeting, laptop, touch-screen, iphone, events
    
Kaon
Published By: Kaon     Published Date: Feb 01, 2012
Savvy marketers are looking for ways to reuse interactive content across multiple platforms and venues to save money. Learn how virtual product demonstrations can be CREATED ONCE and reused ANYWHERE to reduce costs and accelerate sales.
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cmo, ipad, 3d products, virtual products, interactive products, mobility, sales, marketing, demonstrations, meeting, tablets, smartphone, products, interactive, trade shows, remote meeting, laptop, touch-screen, iphone, events
    
Kaon
Published By: Kaon     Published Date: Feb 01, 2012
Describing product pain points without a visual is hard, and having a product at every sales engagement is near impossible. Learn how marketing tools show amazing product stories using stunning interactive visual experiences that win deals.
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cmo, ipad, 3d products, virtual products, interactive products, mobility, sales, marketing, demonstrations, meeting, tablets, smartphone, products, interactive, trade shows, remote meeting, laptop, touch-screen, iphone, events
    
Kaon
Published By: Kaon     Published Date: Mar 24, 2012
CMOs are challenging trade show professionals to do more with less. That's why savvy marketers are using virtual product demonstrations to eliminate the cost of shipping products and create engaging interactive customer experiences within their booth.
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cmo, ipad, 3d products, virtual products, interactive products, mobility, sales, marketing, demonstrations, meeting, tablets, smartphone, products, interactive, trade shows, remote meeting, laptop, touch-screen, iphone, events
    
Kaon
Published By: FICO     Published Date: Aug 27, 2012
Learn how successful retail organizations such as Coca Cola and Dell are using business rules management for marketing and merchandising operations programs to achieve customer centricity.
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customer centric marketing, business rulse management, fico, customer insights, customer actions, individualized marketing
    
FICO
Published By: Bazaarvoice     Published Date: Mar 12, 2013
Social doesn’t have to be a mystery: Here are six ways social can improve marketing efficiency and effectiveness for brands.
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social strategies, brand marketing, social media, social media marketing
    
Bazaarvoice
Published By: Akamai Technologies     Published Date: May 08, 2017
• Our survey of companies that currently offer, or plan to launch, so-called “direct to consumer,” or over-the-top (OTT), video services in the market suggests that the industry is maturing. Though 51 percent of those surveyed view their video service as a money-making venture, 49 percent see it as providing some other primary benefit to the company. Not only are the types of OTT video services offered to consumers becoming more diverse, but the marketing and distribution are also improving such that target audiences are more likely to find new services intended for them
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video services, akamai, marketing, distribution, audience targeting, service optimization
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Sep 11, 2017
Bots are responsible for 30% to 70% of website traffic. They have many purposes, range from good to middling to bad, and from simple to sophisticated. Bot management solutions vary a lot too. Vendors say they can solve your bot problems. Can they? The bot management market is evolving, with many vendors of different sizes, experiences and capabilities. It’s important to solve your bot problems without getting in the way of business. In this ebook, you’ll get insight into how to evaluate bot management solutions and understand what the differences mean for you.
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credential abuse, bots, marketing, bot management, bot solutions
    
Akamai Technologies
Published By: Quantum     Published Date: Jan 24, 2017
Is your organization ready to take the plunge into in-house video production? The benefits can be substantial, but making the move requires some preparation. The IT infrastructure you use for enterprise applications might not be able to meet the rigorous requirements of video production. And you might not want video production teams to use resources from your existing infrastructure, since doing so could affect the performance of other applications. Whether you’re just getting started with in-house video or ramping up production, consider these five best practices for building an IT environment optimized for video work. The right approach to IT is essential for developing efficient collaborative workflows and maximizing the value of your video content.
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corporate video, corporate communications, video storage, enterprise video, enterprise storage, media production, video production, video marketing, video training, video communications, in-house video production
    
Quantum
Published By: Quantum     Published Date: Jun 20, 2017
In the past, the production of professional quality corporate videos was delegated to outside agencies. Corporate business units hired marketing firms and video production houses because those outside agencies were the only ones with both the required expertise and the expensive equipment needed to generate high-quality results. Quantum teamed up with the Communications Media Management Association (CMMA) to survey their members—media production managers from leading enterprises—to learn more about the benefits and challenges of creating video in-house. Download the eBook, “The Changing Landscape of Corporate Video Production” to get the following questions answered and more: • Will in-house creative teams continue to ramp up in production? • What video formats are they currently producing and delivering? • How are they archiving their content? • What challenges are in-house teams facing as they generate more content? Today, that is changing. As the cost of video production technology drops, more corporations are recognizing the value of bringing production in-house. According to a recent report by Vidyard, 85% of businesses surveyed now have internal staff and resources producing videos in-house.
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change, landscape, corporate video production, quantum
    
Quantum
Published By: Jonckers Translation & Engineering     Published Date: May 27, 2011
Keen and current language skills and attention to detail, as well as first-hand knowledge of cultural innuendo, local customer and market expectations would be essential. Read this case study to find out more.
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jonckers, language and culture, cultural innuendo, local customer, translation
    
Jonckers Translation & Engineering
Published By: Infor     Published Date: Jan 03, 2011
Drive lifetime customer loyalty and increase value at every customer touch point.
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infor, customer loyalty, crm interaction advisor, customer satisfaction, sales and marketing
    
Infor
Published By: Infor     Published Date: Jan 03, 2011
View the Infor CRM Epiphany E-mail Advisor online demonstration to see first-hand how your e-mail campaigns can rise to their full potential.
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infor, e-mail advisor demo, contact interaction, e-mail marketing
    
Infor
Published By: Infor     Published Date: Jan 03, 2011
When it comes to retail marketing, slow and steady does not necessarily win the race. These days, it's not enough for a merchant to boast reams of data if that data can't be quickly accessed and manipulated to seize marketing opportunities.
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infor, crm tool, customer relationship management, pier 1 imports, data management
    
Infor
Published By: Infor     Published Date: Jan 06, 2011
Drive lifetime customer loyalty and increase value at every customer touch point.
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infor, customer loyalty, crm interaction advisor, customer satisfaction, sales and marketing
    
Infor
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