marketing

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Published By: Cisco     Published Date: Apr 20, 2016
The new face of marketing is digital and mobile first, which influences how we create, curate, and deliver content.
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cisco, digital, marketing, digital marketing, mobile, content
    
Cisco
Published By: Cisco     Published Date: Apr 20, 2016
Note: Part two of Karen Walker’s blog series continues her insights about Digital Transformation and spotlights how Cisco’s Marketing and Communications team is using technology to transform their function. Excerpt: Today’s marketers are delivering more and more content digitally, but to be effective that digital content can’t just be generic reference material. Rather, effective content must be relevant, timely, and personalized. And its goal should be to create a dialogue with the customer. This is no easy task. It requires investing in marketing technologies that help deliver personalized content with speed and agility. For modern marketers, technology opens the door to new revenue pipelines. Digital platforms and applications combined with data and analytics augment our go-to-market model.
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cisco, digital, marketing, technology, mobile, marketing strategy
    
Cisco
Published By: Reputation.com     Published Date: Jun 20, 2016
Online reviews play a vital role in the reputation and financial success of your company. Reviews can influence whether consumers buy your products or services or your competitor's. What's more, they also have an effect on your ability to attract new patients. As a marketing professional, one of the single most important things you can do for your company is develop an online review generation and monitoring program.
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Reputation.com
Published By: Citrix ShareFile     Published Date: Nov 09, 2016
If you want to grow your small business, you must also focus on mobile sales, marketing, email and payment.
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networking
    
Citrix ShareFile
Published By: Deluxe     Published Date: Mar 15, 2017
Best-in-class FI marketers have embraced the power of signals. Through their everyday actions, consumers and businesses continually create signals for marketers like you. A signal is an indication of intent or behavior. Examples of activities that produce signals include making a purchase, searching online for information about a financial product, clicking on an ad, applying for a loan, and paying off debt. Each signal can be tracked, monitored, and acted upon. Reaching customers at the critical moment, in the right channel with the right message, requires keen insights about the signals they’re producing. Signals aren’t new to marketing. In fact, you may already be using new mover lists or even search engine marketing. Today, though, there is so much more valuable data available — if you know where to look and what to do with it.
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Deluxe
Published By: IBM     Published Date: Oct 20, 2015
This analyst piece shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics.
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ibm, marketing, analytics, planning
    
IBM
Published By: IBM     Published Date: Oct 20, 2015
An analytics-based marketing platform can help marketers tackle the opportunities and challenges of a data and consumer-driven marketplace.
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ibm, business analytics, marketing, cmo, digital strategy
    
IBM
Published By: Oracle     Published Date: Sep 14, 2015
Finden Sie in diesem eBook heraus wie das digitale Zeitalter die Vertriebs- und Marketinglandschaft revolutioniert hat.
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social media, social selling, the value of social selling, social selling solutions, sales leader
    
Oracle
Published By: Oracle     Published Date: Sep 21, 2015
Lernen Sie mit diesem Bericht wie Sie jedes Erlebnis ihrer Kunden personalisieren können um Interaktion, Werbung und Ertrag zu steigern.
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cloud, oracle marketing cloud, marketing cloud, modern marketing, social marketing, data management, oracle, oracle solutions
    
Oracle
Published By: Oracle     Published Date: Sep 24, 2015
The Business Impact Of Marketing Maturity In The Age Of The Customer
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modern marketing, forrester report, becoming a modern marketer
    
Oracle
Published By: IBM     Published Date: Oct 03, 2012
Watch a webcast on making your online customer experience exceptional and how to turn your customers into brand advocates
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online experience, user experience, web experience customer experience, branding, digital marketing, ibm, social business
    
IBM
Published By: Adobe     Published Date: Jan 20, 2017
This whitepaper illustrates how with a whole-customer view and the cross-channel marketing capabilities of Adobe Marketing Cloud, you can create one thriving online and offline world all in one place for the experience that exceeds your customers’ expectations.
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Adobe
Published By: Adobe     Published Date: Jan 22, 2017
Un marketing axé sur les données pour proposer vos services financiers à vos meilleurs clients
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Adobe
Published By: Adobe     Published Date: Feb 03, 2017
Econsultancy’s 2017 Digital Trends report, published in association with Adobe, is based on a global survey of more than 14,000 digital marketing and ecommerce professionals across EMEA, North American and Asia Pacific markets.
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digital trends, customer experience, business transformation, customer experience management
    
Adobe
Published By: WNS     Published Date: Jun 21, 2017
Pricing needs to support a brand’s overall marketing platform. But is that enough to assure consistency of message throughout the organization? Given the far-reaching influence a price position has on a brand, and how various departments need to be aligned to support that position, an argument can be made for treating pricing as a core competency within the organization. What does this mean in real terms? Pricing is a day-to-day concern for numerous departments throughout the organization. While marketing might use pricing tactics to grow market share, sales teams chase volume goals, and product development teams lose sleep over the price image each product projects.
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profitability, opportunity identification, monitoring and refinement, executive access, own price elasticity, cross price elasticities, price corridors
    
WNS
Published By: Stitch Labs     Published Date: Sep 05, 2014
From increasing sales to improving customer service and effectively testing marketing tactics, learn how streamlined inventory management can positively impact the critical aspects of your business.
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stitch labs, stitch labs guide, platform, tips, retail, warehouse, management, optimize
    
Stitch Labs
Published By: Brightcove     Published Date: Feb 04, 2015
Welcome to Content Marketing in Australia 2015: Benchmarks, Budgets, and Trends. This is the third year that Content Marketing Institute and the Association for Datadriven Marketing and Advertising (ADMA) have partnered to produce this report. This year, we look at how Australian for-profit marketers (both business-to-business and business-to-consumer) approach content marketing as compared with last year. Download the whitepaper to learn more!
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australia, marketing, brightcove, benchmarks, budgets, trends, datadriven marketing and advertising, adma
    
Brightcove
Published By: CEB     Published Date: Sep 04, 2013
B2B buyers are learning on their own and delaying contact with suppliers until late in the purchase. Most B2B marketers are fighting back with thought leadership—but it’s not working. The Challenger Marketing approach helps marketers stand out amongst the noise and more reliably reset the customer’s purchase criteria decisively in their favour.
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content marketing, thought leadership, b2b marketing, demand generation, lead generation
    
CEB
Published By: Brainshark     Published Date: Dec 08, 2015
Download this exclusive whitepaper to see how the right sales enablement technology can make it easier for reps to find the best content for every selling situation.
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b2b content marketing, sales content, sales enablement, content strategies, sales and marketing alignment, content marketing tips
    
Brainshark
Published By: Castlight Health     Published Date: Feb 14, 2017
Help employees get the most from their health benefits — with Castlight Health. Their health benefits platform helps employees make smarter healthcare decisions. Castlight Health’s software recommends and shares only information, processes and tasks that are relevant to the employee. This gives employees the information they need, when they need it — without overwhelming them with unnecessary clutter.
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Castlight Health
Published By: Red Hat     Published Date: Nov 30, 2015
In this webinar, Red Hat's product marketing managers, Jeff Jameson and Ross Turk, will discuss the combined power of Red Hat® Enterprise Linux® OpenStack Platform together with Red Hat Ceph Storage. You'll learn about Red Hat's OpenStack and storage solutions and hear how deploying them together can give you the competitive advantage your business demands.
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storage solutions, competitive advantage, business demands
    
Red Hat
Published By: BI WORLDWIDE     Published Date: Dec 22, 2014
Every day, people are showing up to work for your channel partners. Some of those people are disengaged, which can have a significant impact on your ultimate success as a manufacturer or franchisor. Engaged channel employees deliver better customer experiences, stay longer with their employer and are more willing to talk their employer up as a great place to work. You’ve worked hard to develop outstanding products and services that are being distributed through your channel. Don’t let disengaged employees put your brand at risk. Download our article to learn how to drive and sustain engagement among your channel employees.
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customer loyalty, loyalty program, customer engagement, brand loyalty, brand advocacy, channel engagement, channel incentives, channel loyalty
    
BI WORLDWIDE
Published By: BI WORLDWIDE     Published Date: Dec 22, 2014
As a manufacturer, your uncontrolled distribution channel has a lot of places to focus their attention. So how do you break through the clutter? Reward and recognition programs have long been used to engage channel partners and align their activities with manufacturers’ goals. Applying behavioral economics to your program design will drive extra focus and effort. Learn ten best practices to follow when designing your next channel reward and recognition program.
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customer loyalty, loyalty program, customer engagement, brand loyalty, brand advocacy, channel engagement, channel incentives, channel loyalty
    
BI WORLDWIDE
Published By: BI WORLDWIDE     Published Date: Dec 22, 2014
The current loyalty program environment is challenging but rife with opportunity. Many poorly designed programs are driving loyalty fatigue and mercenary loyalty. However, there are more loyalty memberships than ever before and those companies that are successful in driving engagement and true loyalty are experiencing significant returns. The programs that “get it right” and earn genuine loyalty don’t just repurpose an old tactical model or copy the competition – they are unique and create or reinforce differentiation in the marketplace. Learn how to design a loyalty program that focuses on the entire lifecycle of a customer.
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customer loyalty, loyalty program, customer engagement, brand loyalty, brand advocacy, channel engagement, channel incentives, channel loyalty
    
BI WORLDWIDE
Published By: BI WORLDWIDE     Published Date: Mar 07, 2016
If you’re a sales manager, you’re probably feeling stuck in the middle. On one hand, you have a huge employee engagement movement going on with HR departments focusing on developing leaders and recognizing achievements with substantial budgets. On the other side, marketing departments are using technology and creativity (and also large budgets) to connect with and educate customers about their products, solutions and brands. The trend is to challenge every dollar spent on sales compensation to maximize ROI. HR departments are treating salespeople like all other employees. And customers are going online to avoid anyone with sales in their title. Based on our research and applications we see in our customers’ leading sales initiatives, if you’re a sales manager, you are trying to maximize results out of your sales team by increasing your teams engagement to meet company goals. Download this white paper to see which eight trends you should consider as you strategize for the year.
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bi worldwide, sales, incentives, effectiveness, sales incentive, productivity, engagement
    
BI WORLDWIDE
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