marketing analytics

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Published By: Bizible     Published Date: Jun 09, 2017
Created to concisely to help B2B marketers understand both the complexity and benefit of marketing attribution. Learn how to prove your marketing ROI with marketing attribution.
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b2b attribution, b2b marketing, marketing attribution, marketing analytics, revenue attribution, demand generation, demand gen, salesforce attribution
    
Bizible
Published By: Bizible     Published Date: Jul 25, 2017
Marketing ops is poised for another major evolution, cementing their role as revenue drivers. Download this ebook to learn more about Revenue Ops and how marketing & sales operations make growth possible.
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marketing operations, revenue operations, revenue attribution, b2b marketing operations, marketing analytics
    
Bizible
Published By: Bizible     Published Date: Jul 25, 2017
Learn the 4 core competencies of the marketing operations leader.
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marketing operations, revenue operations, revenue attribution, b2b marketing operations, marketing analytics
    
Bizible
Published By: Marketo     Published Date: Apr 17, 2014
A definitive guide to marketing and analytics to help answer key questions for your business.
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crm integration, campaign management, marketing automation, targeting, email marketing, lead generation
    
Marketo
Published By: 6th Sense Analytics     Published Date: Sep 18, 2007
Jake Sorofman, Vice President of Marketing for 6th Sense Analytics interviews Rusty Weston, editor in chief of CMP Media’s Global Services magazine, a premier publication focusing on the trends of off-shoring and outsourcing. The discussion focuses on the trend of globally distributed software development.
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offshore, offshoring, outsource, outsourcing, cost, costs, cost savings, spend management, spending, cost efficient, 6th sense
    
6th Sense Analytics
Published By: Webtrends     Published Date: Aug 05, 2011
Improving annual revenue through organic growth is increasingly a top goal for organizations. This Aberdeen research shows that despite economic pressures, best-in-class companies, including Webtrends customers, are able to demonstrate clear value from their marketing campaigns.
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webtrends, multi-channel marketing, website analytics, business intelligence, crm, facebook, social media, mobile measurement, digital marketing, best practices, roi
    
Webtrends
Published By: IBM Software     Published Date: Feb 14, 2011
This white paper explores how predictive analytics helps marketing organizations increase ROI by executing highly targeted campaigns focused on high revenue-generating customers and prospects.
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ibm cognos, predictive analytics, marketing campaign management system, roi, customer behaviour
    
IBM Software
Published By: IBM Unica     Published Date: Sep 08, 2011
This SiriusDecisions vendor profile features Unica, which offers a marketing automation platform that includes online and offline campaign management, Website and content personalization, activity-based campaign triggers, lead management, and customer data and Web analytics.
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ibm, unica, siriusdecisions, vendor profile, field marketing, automation platforms, integrated enterprise, demand creation provider grid
    
IBM Unica
Published By: Tealium     Published Date: Mar 12, 2014
In this paper, Web Analytics Demystified presents an approach towards big data that has the potential to simplify the quest for “whole customer” data and improve your company’s odds of success.
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tealium, big data, data analytics, business analytics, information technology, data distribution, tag management systems, marketing, marketing optimization, web analytics
    
Tealium
Published By: RCN Business     Published Date: Feb 17, 2012
Discover a new way of looking at SEO by focusing on prioritization, content development and analytics to lead to Search Engine Success. Learn how managing your interactive portfolio and measuring analytics can increase your ROI.
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seo, marketing, digital, interactive, analytics, search, online, roi, google, adwords, keywords, rank, conversion, content, optimize, ctr
    
RCN Business
Published By: Netezza IBM US     Published Date: Mar 27, 2012
Forrester's interviews with Epsilon, a multichannel marketing services provider, and subsequent financial analysis based on assumptions that Forrester used illustrate the potential ROI from the use of IBM Netezza appliances and concluded that IBM Netezza Data Warehouse Appliances provide competitive differentiation through faster analytics while reducing capital and operational costs.
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ibm, technology, netezza, data warehouse, analytics, roi, enterprise
    
Netezza IBM US
Published By: IBM     Published Date: Jul 24, 2012
Companies using predictive analytics enjoyed a 75 percent higher click through rate and a 73 percent higher sales lift, according to a 2011 Aberdeen Group report. Download this report to see how companies are implementing predictive analytics to get these amazing results.
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predictive analytics, target, segment, optimize marketing, marketing, analytics
    
IBM
Published By: IBM     Published Date: Jul 24, 2012
Faced with a downturn in funding due to the global economic recession, nonprofit organizations need to improve their donor management capabilities so they can compensate for the reduction of government funding and diminishing level of donor contributions. Predictive analytics provides an effective way to understand and anticipate donor needs in order to increase the success of fundraising and marketing campaigns. Using this technology, nonprofits can gain a significant return on investment by increasing donor contributions, reducing costs and building stronger donor relationships over time. In this white paper, you'll learn how predictive analytics can help nonprofits achieve their funding goals by significantly improving the way they identify, manage and build relationships with donors.
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ibm, technology, marketing, predictive analytics, donor management, non-profit, business analytics
    
IBM
Published By: IBM     Published Date: Aug 01, 2012
Discover how using predictive analytics can help your company convert prospects and cross-sell to existing customers. The campaign optimization capabilities provided with predictive analytics offer an unprecedented level of targeting and coordination across all channels - quickly resulting in decreased costs and increased revenue.
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ibm, marketing, technology, campaign profitability, predictive analytics, analytics, roi, crm, customer, business, white paper
    
IBM
Published By: IBM     Published Date: Aug 01, 2012
Most CRM systems rely on historical analytics that provide a "rear-view mirror" of your customer relationships, offering little support for the decisions that shape the future. With predictive analytics, you can meet your customers' evolving needs with forward-looking insights that anticipate changes in customer attitudes, preferences, and actions. This white paper from IBM describes how a set of five predictive imperatives can help ensure that your company maximizes the value of its customer relationships and sustains higher levels of revenues and profits.
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ibm, technology, marketing, predictive analytics, predictive imperatives, customer value, customer relationship management, analytics, crm, revenue, profits
    
IBM
Published By: IBM     Published Date: Aug 07, 2012
View this demo to find out how IBM SPSS® solutions for predictive customer analytics can deliver deep customer insights that help you tune your marketing efforts-effectively and efficiently attracting new customers, nurturing customer relationships and retaining ideal customers. Watch how IBM SPSS software uses existing customer information to help you do the following: Identify your best customers for targeted marketing programs with customer segmentation, cluster and profiling techniques; confidently predict which customers will respond to your offers with powerful predictive models; get more out of every customer interaction by delivering real-time, predictive intelligence to front-line decision makers; and enrich and deepen your customer insight with social media analytics.
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predictive customer analytics, ibm, decision management, consumer insight, customer, crm, customer relationship management, retain customer, grow relationships, rfm analysis, business intelligence, customer wants
    
IBM
Published By: IBM     Published Date: Aug 08, 2012
Every day, people in your organization are struggling to make the right decisions - working with customers, partners, and each other - because they simply can't use all available data. There's too much of it for humans to internalize, understand, and apply in real time. That's why organizations that automate and optimize decisions informed by predictive analytics have a significant advantage over competitors. Read this IBM white paper and discover how decision management can help you effectively leverage your business data to support faster, more-accurate real-time decisions in virtually every area of your business. You can learn the following: the common types of business decisions and how decision management affects them; why most decisions today aren't based on any real business insight; benefits of decision management-what it is and how to adopt it; and the role of predictive analytics in effective decision management.
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ibm, technology, marketing, decision management, data, automation, optimization, business insight, predictive analytics
    
IBM
Published By: IBM     Published Date: Oct 24, 2012
Decisions, decisions. They can make or break marketing success. Yet as customers and channels grow more complex, so does decision-making making marketing challenging. Learn more about the decision to match the right message to customer.
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ibm, marketing, analytics, decision, connected customer, real time marketing, decision management, customer experience
    
IBM
Published By: IBM     Published Date: Oct 24, 2012
Times are rough in the travel and hospitality industry. Customers are moving faster than ever. Whether traveling for leisure or business, they're empowered, knowledgeable and discriminating. Learn about driving revenue and loyalty for the consumer.
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marketing, ibm, smarter analytics, data, travel and hospitality, web analytics
    
IBM
Published By: IBM     Published Date: Oct 24, 2012
This state of marketing survey for 2012 details marketers' biggest challenges and opportunities reveal the rise of the empowered customer.
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ibm, marketing, data analytics, it partnership, customer experience, customer relationship
    
IBM
Published By: IBM     Published Date: Nov 28, 2012
Learn how Papa Gino's is able to constantly fine-tune its marketing and services efforts and focus on the campaigns and deals that deliver the highest returns using IBM's business analytics to increase productivity.
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case study, ibm, smarter analytics, customer analytics, profitability, papa ginos, customer spend, productivity, customer productvity
    
IBM
Published By: Adobe     Published Date: Apr 17, 2014
Discover new opportunities for maturing your data practices—and building your business results. You’ll learn how to move beyond mere web analytics to build a more comprehensive marketing analytics approach that includes mobile, social, and offline channels. And you’ll see how your current analytics capabilities compare to those of similar organizations and where you have opportunities for improvement.
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adobe, analytics, marketing, data collection, data automation, marketing automation, web analytics, marketing analytics, data exploration, automation technology, data practices, marketing solutions
    
Adobe
Published By: Adobe     Published Date: Apr 17, 2014
Download the Forrester 2014 Mobile Trends report to discover the trends that are transforming business as we know it—and the strategies you need to gain a competitive edge. You’ll learn about the mobile innovations that will shape 2014, and the overhyped fads that are likely to fizzle.
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adobe, mobile marketing, mobile trends, mobile analytics, customer exngagement, employee processes, mobile strategy
    
Adobe
Published By: Adobe     Published Date: Aug 02, 2017
With the advanced analytics capabilities in Adobe Analytics and the testing and targeting capacity of Adobe Target, it’s easier than ever to realise the potential of data-driven marketing. From creating a complete view of each customer across touchpoints and along their journey, to using predictive analytics, advanced anomaly detection and machine learning to understand behaviours and needs, you can use data to plan, create and optimise the experiences that matter to you and your customers.
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data management, data system, business development, software integration, resource planning, enterprise management, data collection
    
Adobe
Published By: Adobe     Published Date: Aug 02, 2017
With Adobe Analytics and Adobe Audience Manager—both part of Adobe Marketing Cloud—media companies can overcome today’s audience intelligence challenges. Adobe Analytics is an industry-leading solution for applying real time analytics and detailed segmentation across all of your marketing channels. A unified platform and customer ID unlock powerful customer intelligence and help you discover and retain high-value audiences. Make forward-looking decisions with its predictive intelligence capabilities, and find out which of your marketing efforts are paying off with its attribution functionality.
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goals and kpis, data warehouse, resource management, insight loop, content and campaigns, audience optimisation
    
Adobe
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