marketing analytics

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Published By: IBM     Published Date: Feb 02, 2016
Read this white paper to get an in-depth look at the benefits of embracing a digital business model, and find out how sports teams of all types can use cloud service providers with digital marketing and analytics tools to gain a competitive edge on the marketing playing field.
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ibm, sports, marketing, data, analytics, digital marketing
    
IBM
Published By: Lyris, Inc.     Published Date: Jul 01, 2011
Maximize your email marketing campaigns and improve ROI- let the "25 Essentials for Exceptional Email Campaigns" be your guide to the essential rules of email engagement, with fundamental best practices that will help you get the most from your email marketing efforts.
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lyris™, email marketing services, marketing software, email value proposition, evp, email marketing software, email campaigns, sender reputation, inbox design, list quality, email mechanics, correct rendering, web analytics
    
Lyris, Inc.
Published By: Brightcove     Published Date: Feb 18, 2016
Video moves business. No other form of content engages and converts more effectively than video.
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video marketing , revenue marketing, demand generation, lead generation , video , martech, marketing technology , digital marketing, marketing automation, calls to action, video analytics
    
Brightcove
Published By: Neustar     Published Date: Aug 20, 2012
Attendees will learn how Arnold Worldwide combined advertising acumen with laser-like analytics to help a big brand build a comprehensive marketing strategy, refine its tactics, and help them understand not only who, within their industry are the best customers but also how to identify growth potential in key segments that are aligned with its business goals.
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segmentation, marketing analytics, brand marketing, consumer analtyics, customer analytics, custom segmentation, market strategy, marketing strategy, customize messaging, custom offers, media buying, improved marketing tactics
    
Neustar
Published By: Neustar     Published Date: Aug 20, 2012
Viewers will learn how to utilize customer data combined with next generation marketing analytics to create granular consumer segmentation that can be put to action in real-time on their Websites.
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web analytics, site optimization, segmentation, customize messaging, custom offers, marketing strategy, personalized website, custom landing page, increase conversion, customer data
    
Neustar
Published By: Neustar     Published Date: Aug 20, 2012
All Web Leads, a top insurance lead generation company, wanted to learn more about the visitors that did not convert on their Web site and use that intelligence to deliver optimal messaging to each visitor.
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web optimization, lead generation, offer customization, website segmentation, marketing analytics, site personalization, site optimization, site customization, web messaging, landing page customization
    
Neustar
Published By: Neustar     Published Date: Aug 20, 2012
Marketers are buzzing about lead scoring - everybody wants it, but . . . will it work in your business? How will it change your processes? How do you get started?
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lead scoring, liberty university, marketing analytics, lead qualification, lead routing, lead quality score, consumer analytics
    
Neustar
Published By: Neustar     Published Date: Aug 20, 2012
TARGUSinfo introduces you to the buying behaviors and patterns of today's insurance consumer and explores the recent shifts impacting the acquisition and retention of policyholders.
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web optimization, visitor experience, website customization, offer customization, website segmentation, marketing analytics, site personalization, site optimization, site customization, web messaging, landing page customization, consumer identification, consumer verification, consumer qualification, score leads, score consumers, verify leads, verify consumers
    
Neustar
Published By: Neustar     Published Date: Aug 20, 2012
Lead Scoring remains a hot topic in the lead generation industry. Now, online marketers can gain even more insight into their lead scores with Lead Optimization. What's the difference between Scoring and Optimizing?
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lead scoring, lead optimization, marketing analytics, lead qualification, lead routing, lead quality score, consumer score, consumer analytics, online lead generation, campaign optimization, score leads, score consumers
    
Neustar
Published By: Neustar     Published Date: Feb 27, 2013
Learn how customer segmentation helped a big brand drive primary research for actionable results and improved campaign performance.
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marketing analytics, primary resarch, marketing initiatives, segmentation, targeted marketing campaigns, brand marketing, marketing strategy, market strategy, brc, business to consumer, business to customer, customer segmentation, consumer segmentation
    
Neustar
Published By: Neustar     Published Date: Feb 27, 2013
Neustar® Information Services introduces you to the buying behaviors and patterns of today’s insurance customer and explores the recent shifts impacting the acquisition and retention of policyholders.
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web optimization, visitor experience, website customization, offer customization, website segmentation, marketing analytics, site personalization, site optimization, site customization, web messaging, landing page customization, consumer identification, consumer verification, consumer qualification, score leads, score consumers, verify leads, verify consumers, b2c, business to consumer
    
Neustar
Published By: Neustar     Published Date: Feb 27, 2013
All Web Leads, a top insurance lead generation company, wanted to learn more about the visitors that did not convert on their Web site and use that intelligence to deliver optimal messaging to each visitor.
Tags : 
web optimization, lead generation, offer customization, website segmentation, marketing analytics, site personalization, site optimization, site customization, web messaging, landing page customization, b2c, business to consumer
    
Neustar
Published By: uberVU via HootSuite     Published Date: Jul 08, 2014
The Beginner’s Guide to Social Media Metrics will provide a blueprint for getting started with social analytics.
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hootsuite, social media, social media marketing, social media metrics, insights, business analytics, social metrics, social media data, social conversations, social data
    
uberVU via HootSuite
Published By: SAP     Published Date: Nov 04, 2015
Download this eBook to learn more about these 6 strategies to simplify retail marketing: 1. Collect, consolidate, and analyze data 2. Integrate marketing and merchandising 3. Offer a consistent omnichannel experience 4. Deliver real-time, personalized customer engagements 5. Measuring marketing ROI 6. Stimulate loyalty and advocacy
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retail marketing, sap, data analytics, merchandising, omnichannel experience, customer engagement, roi, customer loyalty
    
SAP
Published By: Google Analytics 360 Suite     Published Date: Jul 28, 2017
Today’s marketing leaders need sophisticated tools to turn data into cross-channel insights that improve performance. In a new report, Gartner compares 11 digital marketing analytics solutions across five key areas: data integration, exploration, advanced models, platform integrations, and measurement. Selecting the best solution for your team requires thoughtful analysis. How will you determine the best fit? Gartner’s Magic Quadrant can help.
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Google Analytics 360 Suite
Published By: Google Analytics 360 Suite     Published Date: Sep 05, 2017
Today’s meandering customer journeys take place over multiple channels and devices. Each interaction creates a stream of digital information, leaving marketers with a growing pile of data. But, with data seemingly everywhere, why are so many marketers still feeling like there’s not a drop to drink? Leaders Have a Data Strategy and Enable More Teams with Data In this research report from June 2017, Econsultancy surveyed more than 700 marketing and analytics executives at consumer brands to better understand how data factors into marketing strategy — and daily decision making. Two-thirds of leading marketers — those who outperformed their top business goal — say they currently have a documented data and analytics strategy. In this report, you’ll also learn how leaders have built data-driven cultures and why they are more likely to use: digital analytics to optimize user experience in real time audience-level data to personalize customer experience customer-level data to segment and r
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Google Analytics 360 Suite
Published By: Spredfast     Published Date: Aug 24, 2018
Learn how to better connect with your audiences on each social channel. Our 2018 Social Audience Guide breaks down everything you need to know to from demographics, device usage and even site behavior. Start engaging in a more meaningful way, today. Download your guide.
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social branding, social media branding, social media marketing courses, social media courses, social media management tools, social media monitoring, social media training, online marketing, social media manager, social media marketing companies, social media analytics, social media marketing, social media software, digital marketing, social media marketing tools, social media monitoring tools, social media agency
    
Spredfast
Published By: Spredfast     Published Date: Aug 24, 2018
It only takes one accidental Tweet to undo years of brand reputation. It's important to understand the opportunities and risks your brand faces on social, and what you can do about them. Download this whitepaper to learn more about the risks and gain advice and tips on how to protect your brand.
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social media risk management, risks of social media, social media compliance, social media user management, social media security, social media management tools, social media monitoring, social media governance, social media manager, social media marketing companies, social media analytics, social media marketing, social media software, social media management software, social media marketing tools, social media monitoring tools, social media management company
    
Spredfast
Published By: Spredfast     Published Date: Aug 24, 2018
Looking for a general primer or quick tactical reference on social marketing? We wrote the 2018 version of the Social Media Pocket Guide for you. In engaging, easy-to-read chapters, the Pocket Guide provides a broad overview of social media’s evolution — including current themes like pay to play, digital integrations, social care, and more. We also break down the latest tips and tactics for the four most common social objectives and explore specific use cases like product launches, events, and capitalizing on real-time trends. Do you learn by example? This guide is packed with fresh strategy inspiration from 15 different global brands and media properties. Keep The Social Media Pocket Guide on hand as your quick and definitive reference on all things social strategy.
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social branding, social media branding, social media marketing courses, social media courses, social media management tools, social media monitoring, social media training, online marketing, social media manager, social media marketing companies, social media analytics, social media marketing, social media software, digital marketing, social media marketing tools, social media monitoring tools, social media agency
    
Spredfast
Published By: Spredfast     Published Date: Nov 15, 2018
Can chatbots provide a great customer experience? Watch how top brands automate social customer service practices. You'll learn how to enhance agent workflows and use AI to better connect with the people you care about most.
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social media customer support, social media manager, social media customer service, social customer service, media com customer service, social customer care, social media and customer service, customer service through social media, social media support, social media customer care, client management software, customer support software, social media management tools, social media monitoring, social media training, social media marketing companies, social media analytics, social media marketing, social media software, social media management software
    
Spredfast
Published By: Location3     Published Date: Aug 31, 2018
When we released our first white paper in February 2015 discussing the ways multi-location businesses were using online media to drive in-store visits, most of the strategic opportunities being leveraged by marketers revolved around using things like promotional coupons, beacons and other tactics. While those methods certainly provided incremental lift in in-store traffic and revenue, there existed a number of gaps in connecting online data associated with promotional efforts, to data that indicated a customer actually converted offline at a business location. At press time for our original “online-to-offline” white paper, digital industry giants were still very much in the early stages of evaluating data points that signified offline customer conversions. Many of these “conversions” were somewhat implied (i.e. Clicks on “Get Directions” link), while others were a bit more reliable in signifying in-store visits and purchases made by consumers (i.e. downloadable coupon redeemed in-store
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marketing, local marketing, franchise, franchisor, digital marketing, online to offline, multi-location businesses, store visits, cross channel analytics
    
Location3
Published By: Sage People     Published Date: Jan 26, 2018
Do you know your people as well as you know your customers? Your people’s expectations and the way they work is changing. Employees are more diverse, mobile and technologically-savvy than ever before. HR processes are changing from focusing on transactions to knowing and engaging people. Just as sales and marketing teams use data to develop actionable and informed insights about their customers, you need to do the same in HR to know your people. Everything, from attracting and keeping the best talent, to creating better workplace experiences and increasing employee engagement and productivity, depends on smarter decisions. These in turn rely on more actionable insights. These are only possible through accurate HR data and analytics. They are vital to address the people challenges you face, so you can make smarter decisions.
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Sage People
Published By: iKnowtion     Published Date: Aug 11, 2010
Marketing executives seek ways to generate incremental revenue from marketing programs. A major retailer used customer insights and a customer development framework to drive profitability and generate millions of dollars in incremental revenue and greater profitability.
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crm strategies, customer marketing, crm, marketing effectiveness, marketing analytics, lift modeling, incremental revenue, greater profits
    
iKnowtion
Published By: iKnowtion     Published Date: Sep 14, 2010
The terms "customer segmentation" and "customer predictive modeling" are often used interchangeably, however, they're very different and support different business objectives. This paper explains why both are required to effectively compete in today's customer-centric marketing landscape.
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crm strategies, customer intelligence, marketing analytics, customer development, marketing effectiveness, iknowtion, segmentation, modeling, predictive modeling, customer centric, targeted, roi
    
iKnowtion
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