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Published By: Cisco     Published Date: Feb 23, 2016
This Technology Spotlight examines the role of digital transformation in customer engagement and omni-channel retail. It also looks at the role of Cisco's enterprise networking solution portfolio, particularly Connected Mobile Experiences (CMX) and Intelligent WAN (IWAN), in the strategically important omni-channel retail market.
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enterprise network, digital management, customer engagement
    
Cisco
Published By: Cisco     Published Date: Jun 21, 2016
This Technology Spotlight examines the role of digital transformation in customer engagement and omni-channel retail. It also looks at the role of Cisco's enterprise networking solution portfolio, particularly Connected Mobile Experiences (CMX) and Intelligent WAN (IWAN), in the strategically important omni-channel retail market.
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Cisco
Published By: Cisco     Published Date: Jul 08, 2016
This Technology Spotlight examines the role of digital transformation in customer engagement and omni-channel retail. It also looks at the role of Cisco's enterprise networking solution portfolio, particularly Connected Mobile Experiences (CMX) and Intelligent WAN (IWAN), in the strategically important omni-channel retail market.
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Cisco
Published By: Adobe     Published Date: Apr 23, 2018
KEY FINDINGS 1. Online holiday shopping season in 2017 tops expectations. Online shopping totaled $108.2B during the 2017 holiday season, representing 14.7% growth year-over year ($107.4B, 13.8% growth predicted) 2. The Thanksgiving weekend was one for the record books. Holiday shoppers took full advantage of deep discounts and spent over $19B dollars during the five days between Thanksgiving and Cyber Monday 3. Cyber Monday and Black Friday stay dominant and emerge as mobile mega-days. Cyber Monday was the first day with over $2.0B in mobile shopping alone 4. Big retailers won big, but small retailers competed on key days. The largest retailers saw big holiday season growth while smaller retailers had an advantage during the Thanksgiving weekend, particularly on mobile devices 5. Big markets drive holiday growth. The nation’s largest markets saw big growth, particularly on key days
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Adobe
Published By: Collaborative Consulting     Published Date: Dec 20, 2013
An integrated launch plan was just the start for helping to transform a research organization into a commercial entity. A successful commercial launch of an FDA-approved specialty drug included project management support to a cross-functional client team and development of a dashboard tool to track each function’s progress.
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collaborative consulting, biotech organization, case study, launch strategy, biotech company, infrastructure, tailored segment, particular market, collaborative, integrated launch plan, operating systems
    
Collaborative Consulting
Published By: Collaborative Consulting     Published Date: Dec 20, 2013
Collaborative helped a research company transitioning to commercialization identify critical timelines, tasks, milestones and resources required to bring a new drug to market. As part of the project, leaders were given the information and tools they needed and the business began building the strong foundation necessary for a successful launch.
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collaborative consulting, biotech organization, case study, launch strategy, biotech company, infrastructure, tailored segment, particular market, collaborative, integrated launch plan, operating systems
    
Collaborative Consulting
Published By: Adobe     Published Date: Nov 07, 2013
Mobile platforms will act as a catalyst for the next generation of connected experiences. In particular, smart apps connected to products and CRM systems will emerge. In 2013, leading marketers will anticipate the longer-term mobile disruption and shift from tactical efforts to more transformative mobile strategies.
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adobe, forrester, mobile trends, interactive marketing professionals, marketing control, mobile platforms, crm systems, transformative mobile strategies, consumer behavior, ubiquity drive, mobile mind shift, mobile momentum, scaled-up investments
    
Adobe
Published By: Q2 eBanking     Published Date: Sep 06, 2017
In an always-connected world where brand success is driven by user experience, the opportunities for improvement in digital banking—particularly the corporate market— are enormous.
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Q2 eBanking
Published By: CA Mainframe     Published Date: Sep 12, 2008
This White Paper discusses end-to-end application performance management in the context of the impact to the business. It then highlights CA’s application quality and performance manage­ment solutions for both Web and mainframe applications, with particular focus on the integration of CA Wily with AQM Solutions’ TRILOGexpert APCTM for TriTuneTM with Performance Desktop.  It concludes with the Enterprise Management Associates (EMA) perspective on the market in general, and on the CA solution in particular.
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ca mainframe, application performace management, quality management, application quality, mainframe
    
CA Mainframe
Published By: Dun & Bradstreet     Published Date: Aug 22, 2016
You’ll learn: Why personalization is particularly difficult for B2B How marketers are using data to customize content today Clear steps to making your database mission-ready How to prioritize your personalization efforts for the highest returns
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personalized b2b marketing, b2b buyers, b2b, marketing, personalization
    
Dun & Bradstreet
Published By: Dun & Bradstreet     Published Date: Oct 21, 2016
Companies are looking to their CFOs for strong leadership in developing corporate strategies and achieving growth. CFOs can meet these rising expectations by leveraging their knowledge of corporate data to extract valuable insights about customers, suppliers, partners and other stakeholders. Supported by analytics, CFOs can help their companies create a global, unified and clear view of their many relationships with customers and others to guide intelligent risk-taking and thoughtful investment—both necessary catalysts for growth. This capability will also enable the company, particularly its sales and marketing functions, to move faster and adapt more quickly to changing conditions. The 21st-century CFO is not only concerned with controlling costs and minimizing risk, but also with maximizing opportunities and generating growth. The right foundational technologies and organizational processes for data-driven decision making can help them achieve all of these strategic goals.
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Dun & Bradstreet
Published By: Here Technologies     Published Date: Sep 05, 2018
Ovum's 1H18 Location Platform Index is a tool that assesses and ranks the major vendors in the location platform market, with particular reference to the mapping and navigation space. The index evaluates vendors on two main criteria: the completeness of their platform and their platform's market reach. It considers the core capabilities of a location platform along with the information that the platform opens to developers and the wider location community. The index provides an overview of the market and assesses the strengths and weaknesses of each player. It also highlights the key trends in the mapping space that vendors must keep up with if they want to stay ahead of the game.
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Here Technologies
Published By: Pure Storage     Published Date: Apr 24, 2017
This Technology Spotlight examines the evolving primary flash array market with a particular emphasis on what next-generation flash-driven enterprise storage architectures will look like. It also looks at the role Pure Storage, with its FlashArray//X, plays in this strategically important market.
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flash, flash technology, storage, storage management, flash adoption, migration, business transformation
    
Pure Storage
Published By: Pure Storage     Published Date: Jul 18, 2017
This IDC study represents a vendor assessment model called the IDC MarketScape. It's a quantitative and qualitative assessment of the characteristics that assess vendors' current and future success in the AFA market segment and provide a measure of the vendors' ascendancy to become a Leader or maintain a leadership position. IDC MarketScape assessments are particularly helpful in emerging markets that are often fragmented, have several players, and lack clear leaders.
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flash performance, latencies, stripped data, storage techniques, technology efficiency, vendors, api support, odx, usage statistics
    
Pure Storage
Published By: Pure Storage     Published Date: Jul 26, 2017
This IDC study represents a vendor assessment model called the IDC MarketScape. It's a quantitative and qualitative assessment of the characteristics that assess vendors' current and future success in the AFA market segment and provide a measure of the vendors' ascendancy to become a Leader or maintain a leadership position. IDC MarketScape assessments are particularly helpful in emerging markets that are often fragmented, have several players, and lack clear leaders.
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flash performance, latencies, stripped data, storage techniques, technology efficiency, vendors, api support, odx, usage statistics
    
Pure Storage
Published By: Pure Storage     Published Date: Apr 24, 2017
This Technology Spotlight examines the evolving primary flash array market with a particular emphasis on what next-generation flash-driven enterprise storage architectures will look like. It also looks at the role Pure Storage, with its FlashArray//x, plays in this strategically important market.
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flash, flash technology, storage, storage management, flash adoption, migration, business transformation
    
Pure Storage
Published By: VMware AirWatch     Published Date: Sep 21, 2016
Digital transformation (DX) is the driving force behind new worldwide initiatives in financial services. However, a recent IDC survey discovered that fewer than 5% of institutions have started or completed a digital transformation strategy. Historically, financial institutions focused on the use of mobility to directly drive improved customer experiences to their customers' devices. However, as consumer sophistication with mobility increases — particularly among younger generations —so too does the need to enable mobility for the enterprise worker. This Market Spotlight explores these issues in the larger DX context.
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VMware AirWatch
Published By: SDL Web Content Management Solutions     Published Date: Aug 31, 2010
A leader in WCM since circa 2006, SDL arguably produces the most functionally robust enterprise platform in the industry, with particular strengths in multi-channel marketing, globalization, translation management, and brand management. Based on a heterogeneous technical infrastructure, the product can be tricky to implement, but global, enterprise-wide deployments often require the fine-grained configurability of a such a solution. Non-technical business users (online marketers in particular) seem to adopt the product readily, and they consistently give its polished user interface high marks.
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sdl, web content management, magic quadrant, wcm, content, web, ecommerce, marketing
    
SDL Web Content Management Solutions
Published By: Aria Systems     Published Date: Nov 02, 2015
With millions of dollars hanging in the balance, selecting the right billing vendor is critical. Download Aria’s “7 Reasons to Evaluate Cloud Billing” to help you identify why cloud billing could be your best option. For example, cloud-billing vendors are often found to be more nimble than their on-premise billing counterparts, particularly for enterprises with multiple product lines and business in multiple geographies and currencies. Discover key advantages: • Accelerated go-to-market for products and services • An enhanced customer experience • The elimination of patches and upgrades • The ability to monetize your assets and services in new ways
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aria systems, cloud billing, billing vendors, networking
    
Aria Systems
Published By: The Mx Group     Published Date: Jul 12, 2017
As the number of tactics available to marketers has multiplied, it has become harder and harder for many to determine where they should focus their resources. Digital marketing, in particular, is becoming increasingly sophisticated and offers opportunities for highly targeted and effective campaigns. But as B2B marketers are designing integrated programs, many overlook a tactic that has successfully generated leads and closed sales for decades: telemarketing. Strategically deploying telemarketing to enhance engagement, nurture prospects and improve your data can make the difference between revenue that goes to your bottom line and revenue that goes out the door. This kind of direct, one-to-one communication has a natural connection with the B2B world, a field built around relationships and tightly targeted audiences.
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digital marketing, telemarketing, lead generation, sales, engagement
    
The Mx Group
Published By: Adobe     Published Date: May 15, 2018
KEY FINDINGS 1. Online holiday shopping season in 2017 tops expectations. Online shopping totaled $108.2B during the 2017 holiday season, representing 14.7% growth year-over year ($107.4B, 13.8% growth predicted) 2. The Thanksgiving weekend was one for the record books. Holiday shoppers took full advantage of deep discounts and spent over $19B dollars during the five days between Thanksgiving and Cyber Monday 3. Cyber Monday and Black Friday stay dominant and emerge as mobile mega-days. Cyber Monday was the first day with over $2.0B in mobile shopping alone 4. Big retailers won big, but small retailers competed on key days. The largest retailers saw big holiday season growth while smaller retailers had an advantage during the Thanksgiving weekend, particularly on mobile devices 5. Big markets drive holiday growth. The nation’s largest markets saw big growth, particularly on key days
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Adobe
Published By: Monotype     Published Date: Mar 28, 2017
Your brand may have throngs of fans and followers — people who “Like” or “Follow” a particular page or account. While these metrics are certainly important, they don't always equate to obvious value for your brand. The followers who are so passionate that they're creating branded content and advocating for you are the ones to focus on. Advocates are one of the best, most cost effective ways to drive business, hands down. Advocates are users with a true connection, passion and commitment to a particular brand or product. Advocates drive action, not just awareness, and unlike paid advertisers, they advocate because they want to. The second a customer becomes so invested in your brand that they share the love with their networks, they become your best marketer.
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swyft, branding, brand advocates, consumer, purchase intent, content, media
    
Monotype
Published By: IBM     Published Date: Jun 20, 2013
The global financial crisis of 2008 still reverberates today. Sluggish economic growth, stricter regulatory requirements and rapidly changing consumer behavior are placing unprecedented demands on the banking industry. In recent years, banks – particularly those with substantial retail operations – have relied on the lethargy of their customers to maintain their business. Customer loyalty has been based more on proximity of local branches and convenience of ATM networks than the quality of customer care or products and services priced and tailored to a bank’s best customers. In response to the financial crisis, banks have focused on wringing complexity and costs from their systems – exacerbated by mergers and acquisitions – while dealing with new and tighter regulations. Yet, their traditional “one-size-fits-all” mass-marketing approach to customers has remained constant.
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customer-centric, increase revenue, relationships, operations
    
IBM
Published By: Box     Published Date: Feb 13, 2015
In a world where just about everything is expected to be measured for the sake of ROI, the expression “time is money,” has become even more meaningful. As such, cloud computing—which enables collaboration among teams in real time—has become an expectation as a means of work e?ciency and in fostering ?exible work locations and times, particularly among marketers. The 9-to-5 work culture is ancient history. In its place is an “always on,” collaborative work culture enabled by hardware, software, mobile apps and the cloud. In this whitepaper, we examine ?ve cultural shifts that are moving work and the workforce beyond the o?ce and traditional work-day hours to a system in which we can truly begin to say, “We are our work.”
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marketers, cloud, roi, workforce, collaboration
    
Box
Published By: Engagio     Published Date: Jan 10, 2018
Account-based strategy is the coordination of highly valuable, personalized experiences across all functions that impact the customer to drive engagement and conversion at a targeted set of accounts. The adoption of account-based strategy has accelerated in the last few years, with a dramatic increase in the number of companies looking to implement this approach. This growth is driving demand to “start now,” particularly in marketing organizations, but account-based cannot be developed by the marketing department alone. The best account-based leaders begin by securing organization-wide commitment to the account-based strategy.
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Engagio
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