relevance

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Published By: Here Technologies     Published Date: Sep 26, 2018
Advertisers are beginning to invest in location insights which give them data on how and why transactions are made in specific places. U.S. marketers are poised to double their spend on location-targeted mobile ads between 2017 and 2021 to $32 billion, according to research firm BIA/Kelsey. Understanding location is key to gaining insights and making change. HERE offers data sets and services that advertisers can use to contextualize consumer movements and habits in the world around them. This gives them well-timed and relevant advertising.
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Here Technologies
Published By: Here Technologies     Published Date: Sep 26, 2018
How can brands make the most of the growing opportunities offered by location data? Understanding location and its connection to customer behaviour is key to gaining full and reliable insights and making efficient change. HERE is building and sharing real-time location intelligence which reveals why customers make transactions in specific places. HERE’s Open Location Platform contextualises consumer motivations in the world around them. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE also shares its own insights into the future of reaching customers on their mobile devices as they travel, including in-car advertising.
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Here Technologies
Published By: Iterable     Published Date: Sep 07, 2018
Since the term “omni-channel” was first coined by the Harvard Business Review in 2011, some marketing technology vendors claimed that they could provide businesses with this holy grail of brand ubiquity. Unfortunately, most of these early claims were false starts where vendors over-promised and under-delivered. The good news is that a select number of solutions have caught up with all the promises and can now turn them into action. In this guide, we explain why the conversation around omni-channel marketing has changed and how you can transform your marketing strategy to leverage this new, powerful technology. We’ll give you a heads up on the roadblocks you’ll encounter on your journey to achieving omni-channel relevance and the benefits you’ll gain once you reach your destination. No highfalutin jargon, no talking in circles and no nonsense. Just practical advice on how to create a superb customer experience.
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Iterable
Published By: TARGUSinfo.     Published Date: May 20, 2010
The arrival of 3rd party data is changing the landscape of online targeting. There is an influx of companies offering these services. But, what works with your business model? How do you evaluate the options? THE QUESTIONS YOU NEED TO KNOW AND WHY: • Is there high fidelity data? • Is the provided data stable? • Is your partner built to last? • Does your partner use a transparent methodology? Download our guide to evaluating data providers and find out the importance and relevance of these terms and conditions.
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targus info
    
TARGUSinfo.
Published By: Relevance     Published Date: Mar 03, 2016
Guthy | Renker required a partner thatcould quickly understand the position of the Proactiv brand within the current competitive landscape of the beauty industry and create a roadmap for rapid growth.
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relevance, organic revenue, brand positioning, competitive landscape, growth, marketing
    
Relevance
Published By: Relevance     Published Date: Mar 03, 2016
Rackspace is achieving the identified goals through an integrated approach of increasing both on-page relevancy and earned media signals. These strategies are aimed at influencing search and directing traffic to its website.
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relevance, bright edge, rackspace, traffic, marketing, search, earned media, relevancy
    
Relevance
Published By: Relevance     Published Date: Mar 03, 2016
This guide was written to help enterprise marketing executives understand what it takes to implement a sustainable SEO strategy amidst an ever-changing search landscape – and how to pick the right partner to lead them to success.
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relevance, buyer's guide, seo, marketing, strategy
    
Relevance
Published By: Relevance     Published Date: Mar 03, 2016
This manifesto seeks to define content promotion as an industry and to give marketers and communications professionals of all stripes the mindset, framework, and tools they need to secure support, resources, and buy-in to amplify their current content marketing activities.
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relevance, marketing, content, content promotion, content marketing
    
Relevance
Published By: Akamai Technologies     Published Date: Aug 17, 2017
Digital experiences on mobile connections suffer from performance issues, and impatient users compound the challenges that slower, intermittent mobile connections raise. Firms need to build a new discrete delivery tier to improve users’ perception of mobile performance and drive conversion and engagement. By dynamically adjusting to context, this new delivery tier can adaptively send the right assets, optimize the sequence, and modulate streaming rich media. this report outlines the delivery tier technology options that application development and delivery (AD&D) professionals must embrace. this is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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mobile performance, technology, digital experience, media
    
Akamai Technologies
Published By: EMC     Published Date: Apr 12, 2011
This paper will review the validity and relevance of these assertions against market needs.
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emc vnxe, storage platform, vnx, esg, unified storage, market applicability, server virtualization usage, automated optimization
    
EMC
Published By: Citrix ShareFile     Published Date: Feb 13, 2017
Michael Parrish Dudell, bestselling author and one of the nation’s leading Millennial voices, explains why now, more than ever, is the time for businesses to anticipate the rapidly evolving expectations of the new workforce or face the very real threat of irrelevance. Read the brief to get the facts on the huge impact Millennials are making in the workplace: • Within the next three years, Millennials will make up the majority of the workforce • By 2025, they will comprise a whopping 75% of workers • In the last five years, 87 percent of Millennials took on management roles—up 75% from the five years prior
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workforce, millennials, management, millennial workplace, michael parrish dudell, hiring
    
Citrix ShareFile
Published By: Oracle PaaS/IaaS/Hardware     Published Date: Jul 25, 2017
The whitepaper is intended for security practitioners as well as developers and administrators of applications who can benefit from secure communications. The paper presents carious strategies for securing applications using Oracle Solaris 11 security and hardware-assisted cryptographic acceleration features of Oracle's SPARC processors. The paper unveils the core mechanisms, configuration, and deployment strategies, as well as the role of relevance of using Oracle Solaris Cryptographic Framework and Java Cryptography Extension-based techniques for delivering a high-performance, end-to-end security solution. With Oracle's new Software in Silicon capabilities coupled with an innovation cache and memory hierarchy, Oracle's SPARC M7 processor delivers dramatically higher processing speed and revolutionary protection against malware and software errors.
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Oracle PaaS/IaaS/Hardware
Published By: SAP     Published Date: Jun 12, 2015
We found that many companies lack the structure, strategy, culture, solutions and resources to manage employees effectively. Download this executive summary and learn that to succeed, they must address the role and relevance of people strategy; changing demographics and evolving definitions of work; leadership ability and cultivation; employee wants and needs; and talent development.
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SAP
Published By: SuccessFactors, an SAP Company     Published Date: Jun 18, 2015
We found that many companies lack the structure, strategy, culture, solutions and resources to manage employees effectively. Download this executive summary and learn that to succeed, they must address the role and relevance of people strategy; changing demographics and evolving definitions of work; leadership ability and cultivation; employee wants and needs; and talent development.
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SuccessFactors, an SAP Company
Published By: RedPoint Global     Published Date: May 11, 2017
Practical perspectives on leveraging data to grow sales, cut costs, up-sell more effectively and make better decisions. Marketers overwhelmingly agree they have access to more than enough data. The problem is finding actionable ways to utilize data that is collected across all customer interaction points to better engage with customer and increase lifetime customer value. This white paper explores the relevance of big data for marketers: what they need to know and the steps they should take today to embrace data and analytics to position their organizations for success today.
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customer retention, customer experience, real-time personalization, customer insights
    
RedPoint Global
Published By: IBM     Published Date: May 16, 2016
Across industries, customers today wield more power and greater choice than ever before – a power that they exercise by shifting their attention and spending (across multiple channels/devices in near-real time) from provider to provider. In this environment of hyper-connectedness and diminishing customer loyalty and fleeting human attention spans, the battle for holding customer interest and engaging him/her meaningfully requires, first and foremost, an everlasting commitment to "relevance. "Being relevant and demand-driven is of paramount importance to the media industry, but it is no less important to any industry that operates in a B2C world. However, adapting to the ever-rising expectations and changing buying behaviors of customers is becoming a Herculean task, requiring both business and technology transformation.
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ibm, ovum, customer veiwership, customer behavior, cross-plaform, cloud, analytic architecture
    
IBM
Published By: IBM     Published Date: May 02, 2017
There's an old saying in information security: "We want our network to be like an M&M, with a hard crunchy outside and a soft chewy center." For today's digital business, this perimeter-based security model is ineffective against malicious insiders and targeted attacks. Security and risk (S&R) pros must eliminate the soft chewy center and make security ubiquitous throughout the digital business ecosystem — not just at the perimeter. In 2009, we developed a new information security model, called the Zero Trust Model, which has gained widespread acceptance and adoption. This report explains the vision and key concepts of the model. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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resource management, product data, remote services, asset management, cloud management, web applications, application scheduling, internet of things
    
IBM
Published By: Mitel     Published Date: Dec 20, 2016
Employees leverage information and analysis that bring relevance to communications with the goal of removing waste, working more efficiently, and bringing the full weight of their company to every customer engagement.
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Mitel
Published By: Citrix ShareFile     Published Date: Jul 11, 2017
Michael Parrish Dudell, bestselling author and one of nation’s leading Millennial voices, explains why now, more than ever, is the time for businesses to anticipate the rapidly evolving expectations of the new workforce or face the very real threat of irrelevance. Read the brief to get the facts on the huge impact Millennials will and are making in the workplace: Within the next three years, Millennials will make up the majority of the workforce By 2025, they will comprise a whopping 75% of workers In the last five years, 87 percent of Millennials took on management roles—up 75% from the five years prior
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millennials, expansion, workforce, adaption, expectations
    
Citrix ShareFile
Published By: Panaya     Published Date: Jun 01, 2018
Hear IDC Research Director for ALM Strategies explain how establishing effective agile approaches to software development, QA and testing, ensures software relevance, streamlines execution and increases release velocity. Join IDC guest speaker and Panaya experts to hear: › IDC Research Director, Melinda-Carol Ballou cover the latest ALM industry practices › Which ALM strategies bring greater agility to your backend system › How to implement these practices to achieve frequent, quality change releases
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Panaya
Published By: KPMG     Published Date: Jul 10, 2018
Digital transformation brings risks and opportunities for internal audit and risk functions. Are you ready to help the business stay safe in an increasingly challenging technology environment? Watch this webinar to understand: • the unique risks from artificial intelligence • the relevance of AI technologies for internal audit and risk functions • what an effective risk and control framework looks like for AI risks • key actions internal audit and risk functions should consider now.
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KPMG
Published By: IBM     Published Date: May 05, 2016
Join this webinar to get a deep dive into the Customer Experience in Retail and to hear how retailers are performing across multiple dimensions. See the results from the Customer Experience Index Survey, assessing more than 550 retailers in 23 countries. The Customer Experience Index Survey findings: - Explore how retailers are creating differentiated brand experiences for their customers across channels - Provide a benchmark for your brand experience in terms of capability, coverage and compliance. - Assess your aptitude for responding with relevance and speed to the priorities that matter most to your customers
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ibm, retail, customer experience, customer experience survey
    
IBM
Published By: SundaySky     Published Date: Mar 06, 2018
Brands no longer hold all the cards in their relationships with consumers. This is the age of empowered customers. They are in control, and they will quickly disengage at the first sign of irrelevance. Regaining their attention once that has happened is difficult. That is why so many CMOs and marketers are searching for new ways to engage and transform consumer relationships. Providing value-rich video ad experiences can mean the difference between being remembered for all the right reasons, and getting lost in the cacophony of advertising chatter. These kinds of ads motivate consumers to take the next-best actions that drive customer behavior change and help brands achieve their business goals far more effectively than traditional formats.
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SundaySky
Published By: Oracle OMC     Published Date: Nov 30, 2017
Executing a data-driven digital advertising campaign, with a clear understanding of your target, provides you with marketing that is accountable based on revenue. And this data-driven approach is better for your prospects and customers due to relevance. Relationships thrive when you’re communicating in context on a oneto- one basis. Marketing has the opportunity to reinvent itself as a core part of a company’s revenue engine.
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Oracle OMC
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