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Published By: Sophos     Published Date: Jul 01, 2013
Gone is the day of the corporate-issued BlackBerry device. With its finely ingrained policies, BlackBerry was once the go-to mobile device for security-savvy enterprises. Research from IDC shows that iPhone and Android now hold over 80% of market share, with Windows Phone 8 and BlackBerry completing for the third spot. The rising trend of mobility consumerization has reached a point where it is increasingly difficult for IT organizations to settle on a standard mobile device. This whitepaper will help you identify each device platform’s security features—and choose the right platform for your business.
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mobile device, security
    
Sophos
Published By: Fathom SEO     Published Date: Jan 28, 2008
Learn what not to do when launching a search engine optimization (SEO) campaign to attract more visitors, leads and sales. This guide covers keyword performance, ROI considerations, holistic approaches and ranking analysis.
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seo, search engine, sem, search marketing, search engine marketing, meta, meta tags, natural search, keywords, traffic generation, site traffic, web traffic, fathom, fathom seo
    
Fathom SEO
Published By: Sprinklr     Published Date: Sep 28, 2017
75% of today’s S&P 500 companies will be replaced by 2027. It’s a tenuous time to be a marketing leader - many of the strategies that have worked in the past are no longer relevant. Learn how companies like Microsoft, LVMH, and IBM are approaching digital transformation.
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customer experience, marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media, owned media, social media, social advertising
    
Sprinklr
Published By: Sprinklr     Published Date: Apr 02, 2018
75% of today’s S&P 500 companies will be replaced by 2027. It’s a tenuous time to be a marketing leader - many of the strategies that have worked in the past are no longer relevant. Learn how companies like Microsoft, LVMH, and IBM are approaching digital transformation.
Tags : 
customer experience, marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media, owned media, social media, social advertising
    
Sprinklr
Published By: HubSpot, Inc.     Published Date: Jun 11, 2010
This 30-page complimentary guide was prepared by a team of professional observers, bloggers, consultants and users of Facebook business pages.
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hubspot, facebook, social media, marketing, blog, bloggers, blogging, page, business page, traffic, roi, branding
    
HubSpot, Inc.
Published By: LifeSize, a division of Logitech     Published Date: Jan 12, 2011
As an industry expert in VoIP and UC technologies, I am personally declaring "2011 as the Year of Videoconferencing". Yes videoconferencing is here and it's going mainstream - BIG time. Read this white paper to find out why.
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lifesize, roi, telecommunication, voip, web conferencing, broadband, bandwidth, bandwidth management, ip networks, ip telephony
    
LifeSize, a division of Logitech
Published By: Conductor     Published Date: Apr 09, 2013
SEO is increasingly maturing in the organization and with increased resources, budget and technology adoption occurring in the last year, expectations are that it will grow even further in 2013. Search’s influence in the organization has grown to such an extent that search is now found second most commonly in its own separate department, something unheard of only a few short years ago. Check out this whitepaper to learn how leveraging SEO technology can grow your organization’s online market share in 2013.
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seo, seo technology, budget, roi, search engine optimization, digital marketing, online marketing
    
Conductor
Published By: Success Factors     Published Date: Aug 19, 2014
Five High-ROI Business Drivers for Implementing a Talent Management Program
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success factors, engage candidates, hiring process, candidate advocates, recruiting strategies, talent, hiring managers
    
Success Factors
Published By: Siperian     Published Date: Mar 29, 2007
Master Data Management (MDM) has made the CIO's technology short-list.  This paper addresses issues related to data governance, the business master, building on proven success, and ROI.  
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mdm, master data management, it management, return on investment, roi, rdi, reference data management, governance, siperian
    
Siperian
Published By: Wildfire Interactive     Published Date: Jul 16, 2012
Given that Facebook alone has nearly a billion users, the possibilities are too significant to ignore. But how do you tap into the full potential? Our best practices ROI report focuses on 6 social marketing success stories from 5 different industries-each demonstrating a significant positive ROI for the featured brand.
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social media, internet marketing, roi, higher roi, grow, engage, branding, monetize, understand user, social media influence
    
Wildfire Interactive
Published By: Wildfire Interactive     Published Date: Sep 29, 2012
While most marketing channels have standardized methods for calculating ROI or value, other channels, like social media, can be harder to quantify. We compiled this report to help you better understand how social media delivers on real business objectives, and how to get the most value, and highest ROI, from your social marketing efforts. Download to learn more.
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wildfire, marketing, social marketing, brand marketing, emerging marketing
    
Wildfire Interactive
Published By: Adobe     Published Date: Apr 30, 2015
Learn how you can free yourself from traditional email constraints to create more effective campaigns.
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email marketing, consumer engagement, cross-channel analytics, roi, email programs, modern strategies, total engagement strategy
    
Adobe
Published By: Adobe     Published Date: Jun 03, 2015
Download a new report from Adobe and the Direct Marketing Association (DMA) to learn how you can free yourself from traditional email constraints to create more effective campaigns. Based on survey results from nearly 300 email marketers, the report explores today’s greatest challenges and winning strategies for email marketing — so you can drive true customer engagement, boost business revenue, and add more value to your organization.
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adobe, email, marketing, brands, digital marketing, integrated, contextual messaging, strategies, behavior, engagement, roi
    
Adobe
Published By: Swrve     Published Date: Mar 07, 2016
This whitepaper highlights if your mobile app strategy is killing your business and how to calculate the ROI to fix it.
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mobile app, roi, return of investment, mobile app strategy, mobility, roi calculation
    
Swrve
Published By: Quinstreet - Netapp     Published Date: Jun 11, 2012
Download this ROI study from Wikibon for a business case analysis that oultines the savings that come from adopting unified storage.
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netapp, network storage, cloud computing, virtualization, storage efficiency, data storage, information management, nas, storage
    
Quinstreet - Netapp
Published By: Dell     Published Date: Oct 21, 2008
It’s not so much a matter of "if" but "when" for most organizations regarding migration to Windows Vista. Laying the groundwork now for this migration can yield higher ROI than waiting until later. This Computerworld Technology Briefing explains it all.
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dell, windows vista, windows, security
    
Dell
Published By: IBM     Published Date: Oct 22, 2013
Read the paper from Winter Research, Inc sharing details on the dramatic savings brought by IBM Rational automated test solutions. Learn about the positive ROI from an increased ability minimizing the cost and time to identify errors. 
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ibm, wintergreen research, software testing, service virtualization, research approach, driving forces, application testing, leveraging service virtualization, application testing, testing cycle, automating test environments, complex software testing
    
IBM
Published By: IBM     Published Date: Jan 10, 2014
Independent research by Wintergreen Research, Inc. shows "Dramatic savings brought by IBM Rational automated test solutions".  Read this paper to see how you can see a positive ROI through the ability to minimize cost and time to identify errors and diminish subsequent impacts of defects using test automation and service virtualization.
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ibm, wintergreen research, software testing, service virtualization, software development, testing, automation, quality assurance, roi, cost reduction, test automation, rational, risk management, test and measurement, virtualization
    
IBM
Published By: Zuberance     Published Date: Feb 11, 2012
In the social media era, Word of Mouth can make or break a hotel. Download the whitepaper to learn how to find and activate your most enthusiastic guests (AKA "Brand Advocates") to recommend your hotel, boosting ratings and bookings.
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hospitality, travel, software, consumer electronics, restaurants, word of mouth marketing, social marketing, social media roi, brand advocates, reviews, digital marketing, social media marketing, lead generation, customer acquisition, online ratings, earned media, zuberance
    
Zuberance
Published By: Zuberance     Published Date: Feb 11, 2012
Forward-thinking restaurant marketers are boosting positive Word of Mouth and sales by finding and activating their enthusiastic customers (AKA "Brand Advocates.") Learn how Rubio's Fresh Mexican Grill is doing this now and how you can too.
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restaurant marketing, word of mouth marketing, social marketing, social media roi, brand advocates, reviews, yelp, digital marketing, social media marketing, lead generation, customer acquisition, online ratings, earned media, zuberance
    
Zuberance
Published By: Mitel     Published Date: Jun 29, 2016
De nos jours, le monde des affaires est rapide, compétitif, fondé sur la technologie et mondial. Des éléments culturels, technologiques et physiques collaborent pour accélérer le changement comme jamais auparavant. De la demande pour plus de liberté dans notre façon de travailler et la tendance de l’AVEC (« Apportez Votre Équipement personnel de Communication »), à l’innovation technologique et à l’adoption croissante de nouveauDe nos jours, le monde des affaires est rapide, compétitif, fondé sur la technologie et mondial. Des éléments culturels, technologiques et physiques collaborent pour accélérer le changement comme jamais auparavant. De la demande pour plus de liberté dans notre façon de travailler et la tendance de l’AVEC (« Apportez Votre Équipement personnel de Communication »), à l’innovation technologique et à l’adoption croissante de nouveaux appareils, plateformes et applications, en passant par la suppression des barrières internationales et régionales.x appareils, platefo
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les meilleures pratiques, l'optimisation des affaires, gestion des affaires, productivité, gestion d'entreprise, l'intégration de l'entreprise, l'intelligence d'affaires, bring your own device
    
Mitel
Published By: Workforce Software     Published Date: Feb 02, 2015
Getting the right solution for your business has a major impact on ROI, but how much does the delivery method matter? A lot, according to new research from Aberdeen Group on the benefits of deploying a cloud-based workforce management solution. This paper—exclusively available from WorkForce Software—illustrates how opting for the cloud can get you even greater returns from workforce management technology. Learn about the cloud’s connections to employee retention rates, administrative costs, and maximizing revenues in this short and focused read.
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workforce software, software, automation, budgets, costs, compliance, visibility, labor, productivity, risk, attendance, work ours, pay rate, absence, alerts, support, policies, integration, cloud, enterprise
    
Workforce Software
Published By: Marketo     Published Date: Jul 11, 2013
Use this worksheet to determine if your company is ready to use marketing automation.
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marketing automation, lead generation, marketo, email marketing, new marketing, social marketing, mobile marketing, marketing automation worksheet, roi
    
Marketo
Published By: IBM Unica     Published Date: Feb 09, 2012
With the explosion of social networks, mobile devices, and micro sites, marketing executives are challenged to gain a truly integrated view of customer behavior across the range of established and emerging channels.
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forbes, marketing, customer satisfaction, roi, cmo, marketing solutions, marketing budgets, online marketing, internet marketing
    
IBM Unica
Published By: Xero     Published Date: Feb 18, 2014
Learn how you can use Use Xero Touch to manage your business while you’re on the move. Reconcile, send invoices and create expense claims – from anywhere.
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xero, xero touch, invoices, billing, finances, small business billing, finance, iphone, blackberry, android
    
Xero
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