marketing

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Published By: SurveyMonkey     Published Date: Aug 25, 2015
Learn how to use surveys to test marketing claims by taking the guesswork out of your big decisions.
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apple watch, key metrics, data research, marketing claims, testing surveys, framework testing, data insights, brand management, purchase intent, advertising, crm, market research, surveymonkey
    
SurveyMonkey
Published By: SurveyMonkey     Published Date: Aug 25, 2015
SurveyMonkey Audience fielded a Direct Mail Offer Test study on four direct mail pieces to demonstrate how to successfully test marketing offers.
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direct mail, surveymonkey, testing framework, test marketing, best practices, key performance metrics, testing surveys, crm, data insights, market research
    
SurveyMonkey
Published By: SurveyMonkey     Published Date: Oct 26, 2015
Check out our latest on-demand webinar with Eventbrite’s Global Director of Metro Marketing, Eric Meyerson, to hear how Eventbrite successfully uses data to track brand awareness and monitor the competition.
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surveymonkey, customer experience, customer care, reputation
    
SurveyMonkey
Published By: Suzy Feine     Published Date: Sep 30, 2010
Press releases are no longer just a means to announce business news. Learn the five reasons why press releases can have a dramatic effect on your company's marketing strategy.
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marketing, seo, press release, media, editors
    
Suzy Feine
Published By: sweetiQ     Published Date: Oct 29, 2012
Smartphones and the social, local, mobile ecosystem are the future of retail. Where once there was the yellow pages, today's mobile consumer has much more access to information. Read on to learn how to presence on the social local and mobile web.
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local listing management, google+ local, google places, location-based marketing, local search, local search optimization, business listings, solomo, social local mobile, local search analytics, local marketing, local marketing analytics, local listing presence, local search optimization analytics, local search optimization software, local search optimization tools, local venue listings, local marketing recommendation, local search analytics, local seo analytics
    
sweetiQ
Published By: sweetiQ     Published Date: Jan 23, 2014
Successful brands, whether big or small, need ambassadors to trumpet their products and services. Finding the right people to represent you is a task - they are more than influencers. Download this whitepaper and you'll discover that while the best brand ambassadors are loyal customers, developing them may require significant work.
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local listing management, google+ local, google places, location-based marketing, local search, local search optimization, business listings, solomo, social local mobile, local search analytics, local marketing, local marketing analytics, local listing presence, local search optimization analytics, local search optimization software, local search optimization tools, local venue listings, local marketing recommendation, local search analytics, local seo analytics
    
sweetiQ
Published By: sweetiQ     Published Date: Jan 23, 2014
So you're looking for more places to get your website listed? There are thousands of them out there, but finding those truly relevant sites that can help bring traffic and possibly impact your rankings in the search engines usually takes work. Now sweetiQ offers you a way to accomplish this in less than a week. Download the paper to learn more about how you can get access to these listings and ensure that your information is accurate.
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local listing management, google+ local, google places, location-based marketing, local search, local search optimization, business listings, solomo, social local mobile, local search analytics, local marketing, local marketing analytics, local listing presence, local search optimization analytics, local search optimization software, local search optimization tools, local venue listings, local marketing recommendation, local search analytics, local seo analytics
    
sweetiQ
Published By: SwellPath     Published Date: Sep 04, 2012
This guide provides the framework to build a successful analytics foundation in your organization, and shows you how to create an effective analytics measurement program that provides actionable insights and results driven recommendations.
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google analytics, marketing analytics, ecommerce analytics, analytics strategy, web analytics, analytics implementation, google analytics consulting, measurement strategy, analytics program, key performance indicators, campaign reporting, analytics best practices, website optimization, kpis, website optimization, advanced google analytics, dashboards, scorecards, social analytics, analytics training
    
SwellPath
Published By: Switch Video     Published Date: Jun 05, 2013
When explaining your company’s value proposition, starting with why is always better than starting with how. Learn how an explainer video using emotional and aspirational messaging was able to not only increase Rypple’s online conversion rate by 20%, but also generated more qualified and engaged leads.
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explainer video, animated video, whiteboard video, conversion rate, landing page conversion rate, marketing video, video marketing
    
Switch Video
Published By: Switch Video     Published Date: Jun 05, 2013
In 60 Seconds you will learn why an explainer video is the most effective way to communicate your business or organization's message and the cognitive psychology behind their success. We discuss how to simplify your company’s story, so people know what you do; how to use dual coding theory, so people relate to and remember your story; and how to better connect with your audience, so more people buy your product or service.
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video marketing, video storytelling, online video
    
Switch Video
Published By: Swrve     Published Date: Mar 07, 2016
This guide shows how to build effective omni-channel campaigns.
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build effective campaigns, multi-channel campaigns, omni-channel campaigns, data, customer experience, omni-channel marketing, mobility, how to build an effective campaign
    
Swrve
Published By: Swrve     Published Date: Mar 07, 2016
Download this white paper to find out 7 things you need to be doing to get your users engaged, and driving true retention and revenue.
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mobility, mobile marketing, mobile engagement, customer engagement, customer experience, mobile marketing campaigns, mobility
    
Swrve
Published By: Swyft Media     Published Date: Jun 13, 2016
Effective marketing is all about engagement — connecting with customers and finding innovative, interesting ways to build long-term relationships. When it comes to the highly active, spend-ready millennial generation, coupling the right content with a deeply personal experience is especially important.
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swyft, mobile messaging, millennial, audience engagement, audience engagement platform
    
Swyft Media
Published By: SyberWorks     Published Date: Oct 21, 2008
Claudia Innes, Corporate Marketing Director for Fairchild Semiconductor, Inc. discusses their use of the SyberWorks Hosted e-Learning Solution to create a marketing-information portal to provide marketing and performance support for their sales staff, sales engineers, partners, and distributors in the power-supply segment.
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syberworks, e-learning, elearning, performance support, learning management systems, learning management system, e-learning, web based training, training management systems, training management system, online training software, web based training software, e-learning, sop automation, seminar logistics, classroom management, online survey tool, competency management, schedule simulation, fda 21 cfr part 11
    
SyberWorks
Published By: Symantec     Published Date: Aug 09, 2013
Anti-virus software is a crucial piece of any organization’s security strategy. However, sifting through the marketing hype and finding the product that truly delivers the best security can be challenging. This independent research report on enterprise anti-virus protection tests five of today’s best-known anti-malware products to help your organization evaluate which would work best in your enterprise. View now to uncover who came out on top when tested upon accuracy, protection, false positives, and more.
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symantec, security, threat, report, key findings, best practice, strategy, technology
    
Symantec
Published By: Symantec     Published Date: Feb 04, 2015
Seventy percent of Americans are seriously concerned about identity theft. More than two thirds of online shoppers don’t complete their purchase because of price. In the world of e-commerce, you need a targeted marketing strategy to ensure you’re offering customers the reassurance and guarantees they need to browse and buy confidently. Symantec’s Norton Shopping Guarantee gives you just that. Online stores are seeing a dramatic return on investment when they use it. For merchants and customers alike, it’s satisfaction guaranteed.
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e-commerce, identity theft, targeted marketing strategy, reassurance and guarantee, return on investment, security
    
Symantec
Published By: Synchronicity Marketing     Published Date: Mar 26, 2007
Since most marketers know a lot more about their customers than their non-customers, there are many unanswered questions when it comes to prospecting with email. Download this white paper to learn the five most important steps to successful prospecting with permission email.
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email marketing, database and list managers, landing pages, list rentals, database marketing, synchronicity marketing, permission email
    
Synchronicity Marketing
Published By: Sysomos     Published Date: May 26, 2011
A strategy for monetizing social media marketing and measuring ROI.
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marketwire sysomos, marketingsherpa, cmo perspectives, social media monetization, social marketing roi, sergio balegno
    
Sysomos
Published By: Sysomos     Published Date: Aug 01, 2011
This paper is designed to help individuals responsible for portions of their company's websites - PR and IR, professionals, marketing, product and HR managers, to name a few - be more effective.
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marketwire, b2b marketers, content marketing, roi, social media, inbound marketing, conversation, rich web content, search engine visibility, content strategy
    
Sysomos
Published By: Sysomos     Published Date: Oct 24, 2012
Leading brands use social media to attract and nurture brand evangelists, to generate leads and make sales, and much more. Here are 8 tips that Sysomos recommends for building your brand with social media.
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social media monitoring tools, business intelligence, analysis, analytics, dashboard, tracking, trends, assessment, agency, marketers, business, enterprise, network, twitter, facebook, fans (24), building brands, evangelists, products, services
    
Sysomos
Published By: Tagman     Published Date: Mar 21, 2011
This white paper examines the true costs associated with the Tagging of websites to implement and track the performance of online marketing technologies such as web analytics, display ad serving and search marketing. This research was conducted by TagMan, a smart container tag with real-time attribution and web-page acceleration.
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web analytics, tagging, real time attribution, web page acceleration, tagman
    
Tagman
Published By: TailoredMail     Published Date: Nov 21, 2008
Before you send out your next email campaign, make sure that you’ve covered all your bases. Use our email marketing checklist to keep you in check.
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email checklist, email campaign, email marketing, tailored mail
    
TailoredMail
Published By: TailoredMail     Published Date: Nov 21, 2008
Learn how email service provider, TailoredMail, helped an automotive agency easily handle hundreds of dealer accounts yet effortlessly give each a personal touch.
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tailored mail, email service provider, email marketing program, outsell, email newsletters
    
TailoredMail
Published By: TailoredMail     Published Date: Nov 21, 2008
Normal 0 false false false EN-US X-NONE X-NONE In tough economic times, when budgets are being cut, there is an advertising medium that you can turn to that delivers a high ROI without a steep price.
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email marketing, tailored marketing, online marketing, email newsletters
    
TailoredMail
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