marketing

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Published By: Monotype     Published Date: Feb 15, 2018
Technology is blurring geographic boundaries, bringing cultures together and connecting brands with consumers across the globe. But for brands trying to serve a global customer base, that can pose a real challenge. Fortunately, something as (seemingly) simple as fonts can help. This eBook highlights a few ways type can transform your global brand, as well as a few guidelines to help you get the conversation started.
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branding, marketing best practices, branding best practices, customer experience, global brand, monotype, marketing, design
    
Monotype
Published By: Emarsys     Published Date: Feb 15, 2018
Als Marketer am Puls der Zeit sind Sie stets auf der Suche nach Methoden zur Steigerung Ihrer Arbeitseffizienz. Besonders interessant ist dabei spezielle Software, die einen Teil Ihrer Arbeit übernehmen kann. Vermutlich haben Sie in letzter Zeit viel über Artificial Intelligence gelesen; bzw. darüber, was AI als Technologie erreichen kann. Und tatsächlich gibt es in der Marketingwelt kaum einen Ort, an dem AI nicht gegenwärtig thematisiert und diskutiert wird.
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marketer, methoden, steigerung, arbeitseffizienz, besonders, emarsys
    
Emarsys
Published By: Emarsys     Published Date: Feb 15, 2018
Omnichannel ist nicht einfach nur ein weiteres Modewort, das ignoriert werden kann. Es ist ein entscheidendes Marketingziel, für das Sie bereits jetzt eine Strategie besitzen sollten - wenn Sie nicht hinter der Konkurrenz zurückstehen wollen. Omnichannel ist allerdings nicht nur wichtig, sondern auch zeitaufwendig. Es gibt keinen Omnichannel-Schalter, den man einfach umlegen, oder einen Knopf, den man drücken kann. Ein sinnvoller Omnichannel Ansatz muss schrittweise aufgebaut werden; und für viele Unternehmen sind E-Mails der Ausgangspunkt.
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omnichannel, marketing, zeitaufwendig, ausgangspunkt, emarsys
    
Emarsys
Published By: Emarsys     Published Date: Feb 15, 2018
Die Auswahl einer geeigneten Marketing Plattform kann mitunter so aufwendig und kompliziert sein, dass Sie gar nicht wissen, wo Sie anfangen sollen. Wenn man sich über alle zu berücksichtigenden Variablen und Faktoren Gedanken macht, verliert man leicht den Blick dafür, wie wichtig dieser Prozess ist. Sie wählen schließlich einen strategischen Partner aus, der Ihnen dabei helfen soll, frischen Wind in Ihr Marketing zu bringen. Das ist so, als ob Sie einen Partner auswählen, mit dem Sie den Mount Everest besteigen: Nicht jeder eignet sich dafür und wenn Sie die falsche Wahl treffen, kann das fatale Folgen haben.
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leitfaden, marketing, platform, rfp, emarsys
    
Emarsys
Published By: Emarsys     Published Date: Feb 15, 2018
Erwartungen hinsichtlich deutlich verbesserter Kundenerfahrungen (Customer Experience, oder: CX) treiben im Einzelhandel Investitionen in OmnichannelTechnologien voran, die eine Wettbewerbsdifferenzierung über Kernprodukte und Dienstleistungen hinaus ermöglichen. Gleichzeitig sind Einzelhandelsunternehmen auf der Suche nach neuen und umfangreicheren Funktionen. Derartige innovative Möglichkeiten eröffnen sich für Marketer im Einzelhandel mit AI-Technologien. Es ist daher entscheidend, dass Entscheidungsträger im Einzelhandel erkennen, ob ihre Unternehmen bereit dafür sind, AITechnologien zu nutzen und so die eigene Entwicklung zu Branchenführern effektiv zu unterstützen.
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vertrauen, selbstbewusstsein, aufbauen, marketing, emarsys
    
Emarsys
Published By: Emarsys     Published Date: Feb 14, 2018
Expectations for dramatically improved customer experiences (CX) are driving retail investments in omnichannel technologies that provide competitive differentiation beyond core products and services. As retailers pursue more advanced capabilities, artificial intelligence (AI) technologies provide innovative opportunities for retail marketers. It is, therefore, mission-critical for retail decision-makers to understand how ready their organizations are to embrace AI technologies with the potential to propel them forward as industry leaders.
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marketing, retail, ecommerce, customer experiences
    
Emarsys
Published By: Emarsys     Published Date: Feb 14, 2018
Omnichannel is not just another buzzword to ignore. It’s a marketing objective, and if you don’t have a strategy in place, you’re already behind the curve; not only is it important, it also takes time. There is no omnichannel switch to throw, no simple button to push. A sound omnichannel approach must be built step by-step, and for many companies it all starts with email. Omnichannel excellence can be achieved through an email-first (not an email-only) approach, and for many companies, there is no better place than the email channel to begin building unified customer profiles and constructing your omnichannel empire.
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omnichannel, marketing, experience, optimization, customer
    
Emarsys
Published By: Emarsys     Published Date: Feb 14, 2018
There is no downside to adopting AI, unless you have to hire third parties who aren’t fully integrated with the rest of your platform. Then you’ve got a “bought, not built” solution that can’t give you all the functionality that AI has to offer. But that’s not the worst conclusion you could come to. That category would be reserved for doing nothing at all and resisting AI despite all the evidence we’ve seen from the companies who have piloted, implemented and expanded their AI solutions.
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marketing, integration, optimization, platform, solutions
    
Emarsys
Published By: Emarsys     Published Date: Feb 14, 2018
Not all marketing platforms offer the same services or features, which is why it’s so important that your RFP helps you compare them accurately. These tips should prepare you to collect the information needed to compare prospective vendors on your terms, not theirs. Additionally, our marketing RFP template was designed to help make the whole process easier. Customize it to meet your specific needs, and be sure you get all the information you need from every prospective vendor to make this important decision. Remember, you wouldn’t partner with just anyone to climb Mount Everest. Selecting the right partner for your marketing platform is an important, strategic, long-term decision, with large-scale consequences. Choose wisely.
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marketing, platform, rfp, vendors, services, optimization
    
Emarsys
Published By: Adobe     Published Date: Feb 13, 2018
Today, what separates great businesses from the good ones is the ability to provide customers with a meaningful experience — not just a great product or service. With our unique and comprehensive marketing cloud offering, Adobe is perfectly positioned to help your company transform into an experience business. See what businesses are doing with Adobe Marketing Cloud to deliver amazing experiences to their customers.
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Adobe
Published By: Adobe     Published Date: Feb 13, 2018
Today’s customers want something different. They want a real experience. The kind that is memorable because a business actually knows them. Connecting in this powerful way takes the right marketing technology, understanding, and follow through. See why we have the highest position for our Completeness of Vision and Ability to Execute in Gartner’s 2017 Marketing Quadrant for Digital Marketing Hubs.
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Adobe
Published By: Adobe     Published Date: Feb 13, 2018
Today, what separates great businesses from the good ones is the ability to provide customers with a meaningful experience — not just a great product or service. With our unique and comprehensive marketing cloud offering, Adobe is perfectly positioned to help your company transform into an experience business. See what businesses are doing with Adobe Marketing Cloud to deliver amazing experiences to their customers.
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Adobe
Published By: Adobe     Published Date: Feb 13, 2018
Today’s customers want something different. They want a real experience. The kind that is memorable because a business actually knows them. Connecting in this powerful way takes the right marketing technology, understanding, and follow through. See why we have the highest position for our Completeness of Vision and Ability to Execute in Gartner’s 2017 Marketing Quadrant for Digital Marketing Hubs.
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Adobe
Published By: Adobe     Published Date: Feb 13, 2018
Chart your course with the latest trends. Today, staying competitive requires mobile maturity—a maturity that transforms businesses from simply creating products to delivering amazing digital experiences. And mobile is at the center. We’ve analyzed the latest trends from mobile decision makers in the 2017 Adobe Mobile Maturity Study and share the findings in our report, Touching the Infinite. Read the report to: Get the latest pulse of mobile marketing and relevant benchmarks for your mobile marketing investment See how the latest trends and best practices help you acquire and engage your mobile customers Learn how to transform your strategies around the latest mobile trends and tactics Simply fill out the form to download the report.
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Adobe
Published By: Adobe     Published Date: Feb 13, 2018
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: What strategies and approaches set leaders apart from the rest Where companies in your industry are investing The four steps for digital transformation Simply fill out the form to read the report.
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Adobe
Published By: Magento     Published Date: Feb 13, 2018
Omnichannel isn’t about making a quicker, cheaper sale with fewer human touchpoints: it’s about creating a system which lets you to nurture your customers at every step of their buyer’s journey. This white paper from Magento and Premier Technology Partner dotmailer describes how well connected ecommerce and marketing teams and systems are crucial for a true omnichannel approach. Download the paper to discover: Why automated marketing messages, sent in real time, are the most effective way to communicate throughout the purchase journey Web and email personalization tips for omnichannel merchants Why an email address is your unique identifier Three tried and tested marketing methods to drive customers to your site and stores Note that by downloading this paper, you consent to receive future emails from dotmailer. You may opt-out at any time.
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Magento
Published By: Engagio     Published Date: Feb 05, 2018
Be the first to read Engagio’s brand-new guide that tells you everything you need to know about ABM Analytics. We’ll cover: Great Marketing, Great Marketing Analytics Account Based Analytics Are Different 3 Styles of ABM A Framework for ABM Measurement Journey and ROI Analytics 6 Attribution Models The New Metrics for ABM And more! The Clear & Complete Guide to ABM Analytics is your guide to becoming a world-class B2B marketer!
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Engagio
Published By: MaritzCX     Published Date: Feb 02, 2018
This e-book presents results alongside an argument that action/behavior metrics are the best measures to help companies drive real action and lasting change. By downloading this eBook, you give MaritzCX and its partners permission to contact you for marketing and promotional purposes.
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martizcx, customer service, customer intelligence, monitoring
    
MaritzCX
Published By: Bronto     Published Date: Feb 01, 2018
What you'll learn: • Why batch-and-blast email is losing its effectiveness and the email techniques to replace it. • How techniques like user-generated content and the mining of unstructured data can boost email effectiveness. • What artificial intelligence is offering today – and what it could offer years from now. • How omnichannel merchants can leverage physical locations as part of their online strategy.
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email, omnichannel, retail, ecommerce
    
Bronto
Published By: Bronto     Published Date: Feb 01, 2018
Did you know that only one in five emails actually make it to the inbox? Where do yours end up? Deliverability can make or break your email marketing program. Yet, many marketers don’t fully understand it. We’ll show you how to create a program that beats the odds. What you'll learn: • The factors that affect deliverability. • How deliverability is calculated. • The steps you can take to improve it.
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email, deliverability, retail
    
Bronto
Published By: CrowdTwist     Published Date: Jan 30, 2018
Due to the continuous wave of new technologies and platforms entering the market, 2018 is an exciting time for marketers to explore new ways to connect and engage with existing and future customers. This whitepaper identifies the trends and technologies that will provide the maximum opportunity for marketers to impact business, grow sales and drive retention in 2018. Download this whitepaper to learn from loyalty industry experts about how to leverage these trends and make a huge impact on your loyalty initiatives this year.
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CrowdTwist
Published By: Sage BMS Enterprise     Published Date: Jan 26, 2018
Do you know your people as well as you know your customers? Your people’s expectations and the way they work is changing. Employees are more diverse, mobile and technologically-savvy than ever before. HR processes are changing from focusing on transactions to knowing and engaging people. Just as sales and marketing teams use data to develop actionable and informed insights about their customers, you need to do the same in HR to know your people. Everything, from attracting and keeping the best talent, to creating better workplace experiences and increasing employee engagement and productivity, depends on smarter decisions. These in turn rely on more actionable insights. These are only possible through accurate HR data and analytics. They are vital to address the people challenges you face, so you can make smarter decisions.
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Sage BMS Enterprise
Published By: Resonate     Published Date: Jan 24, 2018
Brands have never been so fragile. The way we find, consume, and share information has changed dramatically in the past 10 years. Traditional customers have been replaced by a more demanding, less loyal breed of customer, and the explosion of channels makes attracting and retaining this new consumer even harder. Digitally savvy buyers are more likely to base their purchasing decisions on relevant customer experiences than on a logo. Even as these device-hopping consumers’ behaviors and preferences change at a dizzying pace, there's still an expectation for a consistent, meaningful experience — but if it's not optimal their perception of value drops and they disengage. So how can brands serve and delight smart customers across different channels and devices? Marketers must move beyond insights based on consumer demographics, transactional behavior, browsing habits, and intent.
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customer strategy, marketing strategy, consumer intelligence software
    
Resonate
Published By: Resonate     Published Date: Jan 24, 2018
B2C marketers need CMOs and top Customer Insights leadership to guide their teams in driving customer-obsessed strategies. While most think they are, given regular interaction with customers, in reality, most marketing leaders still prioritize internal rubrics over solving actual customer problems. In this Resonate Webinar, featuring guest, Shar VanBoskirk, VP, Principal Analyst at Forrester Research, you’ll learn how to transform your marketing team into creators of post-digital brand experiences and leaders of enterprise-wide customer obsession. Key takeaways will include: - Why Marketing today is failing - How emphasis on customer understanding, brand strategy, and brand experience will turn Marketing into the leader in customer strategies for the entire firm - What Marketing Leadership must do in order to enact, and maintain this shift
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customer strategy, marketing strategy, consumer intelligence software
    
Resonate
Published By: SessionM     Published Date: Jan 24, 2018
Download Gartner’s latest Market Guide for Master Data Management of Customer Data Solutions to learn market definition, analysis and recommendations, the criteria necessary for evaluating marketing data management solutions and how master data sits in the middle of the 360° customer view.
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customer engagement, unified customer profile, customer data platform, data orchestration, customer data activation, machine learning, data integration, personalization
    
SessionM
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