Research Library > Semphonic > Measuring Microsites and their impact on overall online business success

Measuring Microsites and their impact on overall online business success

Published By: Semphonic
Semphonic
Published:  Jun 11, 2009
Length:  14 pages

A Microsite is an independent, focused website subsidiary to a larger, parent website. Its marketing, branding, and Search/Viral potential has been increasingly recognized by marketing and website managers, but measurement and analysis of a Microsite’s effectiveness requires analytical strategies and approaches that differ from the analysis of the parent website. Learn more today!



Tagsmicrosite, microsites, semphonic, independence, integration, saturation, directionality, lifetime contribution, branding awareness, keyword concentration, sourcing velocity, seo, kpi, conversion, saturation, sourcing