Research Library > VMS > Advertising: The Lines Are Blurred

Advertising: The Lines Are Blurred

Published By: VMS
Published:  Aug 11, 2009
Length:  6 pages

With so many new advertising channels emerging, and companies broadening their consumer offerings beyond their normal vehicles, in a challenging economy, accountability of marketing spend and ROI is increasingly important to marketers.

Tagsmedia, advertising, vms, marketing, roi, return on investment, broad, broadening, advantage, advertising channels, marketing mix, qsr, quick service restaurants, sales